Imagine that you are sitting idle in a room full of people who are talking about various topics. But you are wondering where all this information is coming from, you want to participate in the discussions but you don’t know anything. That would be your life without mass communication. Apart from traditional media like radio, television, etc., Today, a lot of people are aware of new terms like blogs, vlogs, podcasts, advertisements, etc. All this has been made possible due to the evolution of mass communication. The presence of courses like Journalism, Advertising, Public Relations, Filmmaking, etc has also gained immense popularity. The current youth actively wants to be a part of all the activities around this field and also wants to pursue mass communication as a career.

Before pursuing mass communication as a career, one should be aware of the fact that this field is based on giving information about different topics, which should cater to the needs of a fairly large population. For this purpose, they should know different disciplines themselves first. Read below to know more-

What are Mass Communication Courses?

  • Mass Communication Courses are a study of spreading information to large masses through various mediums like Radio, Television, Digital Social Media Platforms, Newspapers, etc.
  • The students are taught all the important aspects that are useful in media platforms such as Content Writing, Adobe Photoshop, Video Editing, Anchoring, Channel Production, Script Writing and much more.
  • Mass Communication is a vast field and covers a broad area of the media industry.
  • Mass Communication Courses can be pursued in various specializations like Communication, Multimedia, Journalism, Public Relations, Advertising, etc.

Mass Communication Courses at VIMC

VIMC offers Postgraduate Diploma in Digital Content Creation & Communication and other Certification programs with an industry-oriented curriculum. The programs are delivered by master mentors and industry experts. The course and eligibility are as follows:

Top reasons to study Mass Communication from VIMC

Mass Communication requires the skills of creativity, communication, speaking, writing, editing, etc. It is the most demanding course of today’s time. Vivekananda Institute of Mass Communication provides students with all the listed skills through their courses. Some of the top reasons for pursuing Mass Communication Courses are as follows:

  • Effective communication tools and strategies: Mass Communication trains students with effective communication tools like video conferencing, cell phones, emails, etc. It will help you to promote messages, products, and programs. Strategies like content creation, social networking, and advertisement are targeted at the right audience. The students can reach a large amount of audience quickly and position themselves for a more competitive advantage.
  • World’s understanding expands: Mass Communication prepares students to understand the most complex issues of the world in various areas like political, cultural, and business fields. It teaches students the skills of problem-solving, communication, writing, and speaking that help student to scale through any related field in mass communication.
  • Scope of Mass Communication: If one talks about the reach, or in other words the scope of mass communication, it opens up in various fields. Some of these are advertising, PR, broadcasting, radio jockeying, journalism, news reading, etc. Apart from these, a lot of mass communication graduates start freelancing- they become efficient content creators, bloggers, or may even work for a local magazine or media community as a freelancer. Mass Communication offers multiple career options after graduation.
  • Inculcate various skills: This field has the capability of inculcating a lot of skills in those who pursue it with full interest. There are different subjects which cover various topics from their basics to advanced. First of all, it teaches that originality is a must. Those who pursue mass communication know very well that they have to stay away even from the thoughts of plagiarism. They have to be creative and keep their perspective forward. 
  • Efficiency in Communication: This field also requires efficiency in communication whether it is oral or written. The messages transferred in any form should have the potential to leave an impact on the audience. The messages should be easy to understand. The more relatable the content, the more successful will be the transmission of the desired message. Imparting information is not very easy, it comes with a lot of responsibility. Reporters should fact-check their content multiple times before broadcasting it to make sure that they are not spreading any wrong/incomplete information. 
  • Connect to the Masses: Mass Communication allows one to connect to the masses. It would put students’ emotions into action. Students are already living with people and should have a good knowledge and understanding of what is happening around them to employ students’ emotions effectively to affect their audience. Students are taught techniques of delivering messages to the masses like print media, newspapers, magazines, journals, etc. Students can also pitch their careers online and work as social media managers, content creators, copywriters, etc.

Future Scope of Mass Communication

Mass Communication qualified candidates can have a wide range of job opportunities be it in the Radio, Television, Social Media or Print industry. Listed below are some of the top job profiles along with the remuneration offered after completing a Mass Communication course:

Job Profile Average Salary
Journalist INR 3,87,048
Editor INR 3,71,484
Radio Jockey INR 3,50,000
Video Jockey INR 3,60,000
Film Maker INR 4,33,836
Content Writer INR 2,17,800
Photographer INR 3,15,672
Communication Manager INR 11,34,565
Copywriter INR 4,00,000


All in all, choosing a career in Mass Communication is beneficial in today’s world. Attract your bright future towards you with the help of VIMC, where the courses are specially designed to meet your requirements. Enroll yourself in the VIMC New Delhi to explore and get skilled in the world of Mass Communication. Moreover, the availability of multiple PG Diploma in Digital Content Creation & Communication is another reason to study at VIMC. Read more: Why pursue a PG Diploma in Digital Content Creation and Communication?