Dr Anjani Kumar Srivastava is the Director (Officiating) and Associate Professor, at the School of Media and Journalism, DYPIU, Pune. He has completed his Ph.D. in Mass Communication (PR and Corporate Communication, CSR Communication and Brand Enhancement), MPhil and MJMC in Mass Communication. He is an Ex-working Journalist with experience of 14 years in the media industry and a total experience of 26 years in this field. His areas of research interest include new and Digital Media, Media and Communication studies, CSR Communication and Policy, Strategic Communication and Policy, and Development Communication. 

SMJ DYPIU

What is the latest program that you are offering in your institute for students' benefit?

"Bachelor of Arts (B.A.) in Journalism and Mass Communication approved by the U.G.C."

The School of Media and Journalism (SMJ) has been started since the inception of DYPIU. The Media and Journalism department offers Bachelor of Arts (B.A.) in Journalism and Mass Communication which is well recognized and approved by U.G.C and Ministry of Education, Central Government and Maharashtra State Government both. 

This program includes many areas of Mass communication Discipline belonging to the Humanities and Social Sciences and Liberal arts education stream. Besides that, it also emphasizes the various technologies that exist for media platforms. These areas are Print Journalism (Newspaper, News Magazine), Digital News Websites, Digital Media Marketing including Social media which includes content creation for digital media platforms and content management, etc.

What are the factors that make this program the best for the students to opt for?

“A healthy blend of industry-based hands-on training and academics”

A unique aspect of our program is the way it combines academic and industry-based hands-on training elements. Therefore, it gives the students a holistic approach to the overall education process. Eventually enabling them with top-class skills.

What will you say are the “best practices” in the course you’re offering?

“Imparting knowledge of AI in the media industry” 

The Best practices are advanced digital media technology training and the use of Artificial Intelligence in the media industry. This knowledge would make our students stand out from the crowd of other media professionals. The goal is to build self-reliant Digital Media professionals, Digital News journalists and Digital Filmmakers.

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What are some valuable insights into the program that you are offering?

“The best training modules for media students”

Our School of Media and Journalism are offering the best training modules for media students. In addition to being ahead in the job market, they would also be able to become entrepreneurs in their chosen fields. Instead of just being job seekers, they can provide jobs to others. They will achieve the dream of Atma Nirbhar Bharat. 

How does the program ensure that students are being prepared for the future?

“Enabling industry-based internships and projects work”

The B.A. (JMC) program is designed in such a way that students will get training in-house and also through various media internships. We motivate students to participate in industry-based internships and project work. Conceptual knowledge and technical expertise would be integrated and applied. During the program, they will be able to create various media programs. 

How did you train yourself and the faculty to deliver this program to the students?

“Focused training in specific areas and FDP’s”

Faculty members are highly experienced within both the media industry and academia. They have extensive training and education from highly reputable universities. In addition, we are constantly updating our skills with the latest digital technologies and working with professionals in the media industry to stay updated. 

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What are the benefits and career options after pursuing this course?

“Print media Journalists, FM channels Radio Jockeys, TV News Anchors, Reporters, Media Researchers”

The B.A. (JMC) course has opened many avenues for the aspirations and goals of the new generation. Students who graduated can go on to be Print media Journalists, FM channels Radio Jockeys, TV News Anchors, Reporters, Media Researchers, PR and Corporate communication managers, Advertising industry Ad copywriters, AD client executives and there are many more.