Some of the profound roles of the media are to disseminate information, educate, inform, and entertain the masses. Thus, the objective of journalism and mass media is to provide citizens with the information to make the best decisions possible for their lives, societies, and the entire nation. With the dynamism in time, the scenario of the media is also changing. 

B.A. in Journalism and Mass Communication (B.A. (JMC)) in Electronic Media program has been designed to suit this new dynamism and continue pushing the narrative of true information to the masses. The course B.A.(JMC) equips students with the requisite skills through which they can form an opinion to change the society in a positive way.

What is B.A. (JMC) in Electronic Media?

B.A. in Journalism and Mass Communication (B.A. (JMC)) in Electronic Media, is a three-year undergraduate program exclusively for students, to prepare them for the continuously evolving media & communication industry, as well as, for the changing national and international scenarios. It is designed, taking into consideration the perspectives of different domains, such as politics, history, economics, constitution, international issues, culture, and other basic subjects. The program outline is prepared to offer a perfect blend of theoretical and practical exposure to the students through subjects like reporting, editing, radio communications, creative writing, etc.

Some of the preferred skills of successful B.A. (JMC) students

  • Aptitude: One should have a curious mind, willpower, and the ability to present information in a precise and relevant manner.

  • Communication Skills: A diplomatic, confident, and well-structured journalist is the best employee any organization can have. A media person like this can even start on its own, their channels of communication.

  • Content Writing: The ability to write and produce new stories in a concise and appealing style should be one of the most important skills in a student of journalism.

Scope of B.A. (JMC)

In today’s changing world, social and political developments are rapidly moving from one point to another in no time. India as well as, at the international level, these changes could be seen. With these changes and the change in the form of information dissemination, there is a profound change in the target audiences also. 

Keeping the overall changes in mind the course of B.A. (JMC) has been designed. It is designed not just to educate the student in understanding the technical skills, but also additional personal skills too. At present, aptitude, writing, and understanding of the issues are essential. After completion of this program, students can decide on continuing higher education or take up lucrative career opportunities. Both of them are plenty in India as well as abroad. 

Career Path after B.A. (JMC) are 

  • Radio Jockey: RJs are those who anchor programs and give commentaries on the radios. It includes music programming, scripting, presenting shows, etc. They can work under the Government as well as in the private sector. Many famous radio stations like Red FM, AIR, Radio Mirchi, use the best talents from this field.

  • Filmmakers: India is the largest producer of films around the world, which not only include feature films, but also short movies, documentaries, and educational programs. With the art of storytelling, direction, screenplay, and cinematography, one can be a successful filmmaker. 

  • Copy Editors: Copy editors’ role is to ensure that the written material is consistent and has a smooth tone. If you are interested in reading, then this field might interest you.

  • Field/Desk Reporter: Being a reporter will allow you to work for newspapers, magazines, news agencies, radio, or televisions. Your role would be to inform the public about news and events, either from the site of the news or from the desk at the studio.

  • Script Writer: Scriptwriters write scripts for visual mediums, it could be anything from short films, feature films, commercials, video games, television, plays, or skits, etc.

Courses that can be pursued after graduation, are as follows:

  • Master of Arts in Journalism

  • Master of Arts in Advertising & Marketing Management

  • Master of Arts in Communications

  • Master of Arts in Communication, Culture & Media

  • Master of Science in Visual Communications

As the media and Entertainment industry is growing rapidly in India, the industry has also become attuned to be the fastest-growing entertainment and media market in terms of pure consumer revenue. With the diversity in training, a student of mass communication has the option of stepping into numerous job profiles. With these courses, and numerous other postgraduate programs, full-time, certificate courses, and diplomas, one can be offered limitless opportunities to enhance their career in journalism.

Why B.A. (JMC) with PIMR?

PIMR was established in 1994, as an autonomous institute that has been accredited consecutively thrice with Grade ‘A’ by the NAAC. Having its affiliation with the Devi Ahilya University, the institute is devoted to providing high-quality education to its students. Special features of the BA(JMC) program at PIMR are:

  • Students are given an opportunity to visit various conferences, seminars, and functions anywhere in India to take practical knowledge and exposure from the experts in the field. The exchange of ideas and conversations between our students and the media stalwarts is regular and proactive. 

  • The institute houses a specially built studio- the ‘Prestige Media Studio’, for hosting various programs of news broadcasting, launching radio channels, as well as for training media aspirants.

  • At this platform- ‘Prestige Media Studio’ there are about 900 channels broadcasted, where about 400 are heavily focused upon news media. At this unique studio, students are specially provided hands-on practical exposure of news anchoring and reporting, scripting, audiovisual and digital programs, photography, editing, voice-over social media handlings, etc. Students are motivated to make televisions and radio bulletins, write news packages, anchor stories, and much more.

  • Another distinguishing feature at the campus of PIMR is the spacious studio setups that include ‘Croma Studio’, ‘Hard Studio’, video and audio editing room along with the green room. Prestige Media also has an online presence on the radio, with the name of ‘Prestige Radio’.

  • Students are encouraged to prepare portfolios, short films, and research projects in the form of assignments. Extracurricular activities such as regular industrial interactions and studio visits develop students’ speech, personality, confidence, and motivation to work further into this field.

B.A.(JMC) at PIMR is one of the most sought-after courses in the Central Indian region. Studying with us would definitely aid in the educational paradigm and the exposures which are essential for the media industry.