Master of Science [M.S] (Econometrics and Operations Research - Marketing Data Science)
STEM Course
1 year
Full Time
On Campus
Field of Study:
€17,150/Yr
€17,150 /Yr
- This hands-on specialization into econometric methods for analyzing marketing data to facilitate better marketing strategies let students become the quantitative marketing specialist and place them at the forefront of a successful professional career.
- Students learn how data science can improve marketing strategies and gain a quantitative edge in the e-commerce of tomorrow. In the Marketing Data Science specialization, students study econometrics and data science methods for the analysis of marketing data to facilitate better marketing strategies. VU Amsterdam helps connect many academic disciplines including mathematics, statistics, economics, and marketing. This study is primarily concerned with the use of microeconomics, consumer behavior, and statistical techniques to analyze data sets with multiple hierarchies such as product, brand, location, distribution, etc. The econometric methods are used to analyze volume shares, advertising effects, sale strategies, consumer behavior, brand loyalty schemes, TV and social media advertising, and many other topics.
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Tuition Fees
Year | 1st Year Fees |
---|---|
Tuition Fees | €17150 (EUR 17150) |
Previous Year Tuition Fees
Year | 1st Year Fees |
---|---|
2021 | €19057 (EUR 19057) |
Eligibility & Entry Requirement
Academic Eligibility:
- A university Bachelor's degree that provides a thorough knowledge in mathematics (analysis, calculus), probability, (mathematical) statistics, econometrics, and computer programming.
- Successful completion of courses like mathematics, probability, mathematical statistics, and econometrics is required.
- If students can show certified exam results for courses that are related to the subjects and are of a comparable level (each course with a workload of 6 EC or close to it), this is satisfactory. The equivalence will be evaluated by the Examination Board and its approval determines the admission.
Indian Eligibility:
Indian students are eligible to apply if they meet the following eligibility criteria:
- VU Amsterdam requires all applicants to take an English test. Exceptions are made for students who have completed a bachelor's or master's in Canada, the USA, UK, Ireland, New Zealand, or Australia.
- TOEFL and IELTS tests must have been completed no more than two years before 1st September of the year in which your course starts.
- Note: TOEFL MyBestScore is not accepted.
International students hailing from non-English speaking countries also need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.
Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
Orange Knowledge Programme | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
University of Twente Holland Scholarship | Scholarship per student€ 5,419/Yr$5,419 | Level Of StudyBachelor | TypeMerit-Based | |
Holland Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
Amsterdam Merit Scholarship | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
VU Fellowship Programme | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
Axol Science Scholarship | Scholarship per student€ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored |
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