BBA (Bachelor of Business Administration) with a specialization in Digital Marketing from DMIHER (Datta Meghe Institute of Higher Education & Research) is an undergraduate degree program that provides students with a broad understanding of various aspects of business management, such as finance, marketing, accounting, human resources, and operations. In the BBA program with a specialization in Digital Marketing, students will learn about the principles and practices of marketing in the digital age, and how to develop and execute effective digital marketing campaigns to reach target audiences. The program will cover various topics related to digital marketing, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, mobile marketing, analytics, and e-commerce.