How to Become an Event Manager: Career Guide, Courses, After 12th, Eligibility, Top Colleges, Jobs, Scope, Salary

Event management deals with the process of overseeing logistics for any events, be it a press conference, wedding or any kind of organised gatherings. Event management is projected to grow 8% over the next 10 years, much faster than the average for all occupations. As per recent reports published by IMCI, it is expected that the industry will bring in more than INR 10,000 crores. This is much higher than the previous figure INR 66.1 billion for 2019. 

An Event Manager is a skilled and qualified professional who is in charge of coordinating an entire event that is scheduled for various kinds of occassions starting from business conferences to birthday parties. Event Managers are responsible for taking care of finances that are allotted for a particular event, as well as taking care of guests who come for the event and finally the food and catering department. In short, Event Managers are the go to people for any sort of events. 

In order to become an Event Manager, students can puruse CertificateDiploma, Undergraduate or Postgraduate Event Management Courses from some of the top Event Management Colleges across the country such as NIEM- Mumbai, EMDI, AIMC- New Delhi, INLEAD, National Academy of Media & Events, ISBM-Bangalore etc. The average course fees for Event Management Courses in India ranges between INR 10,000 to INR 5 lakhs. Event Management course fees abroad range between INR 5LPA – 40 LPA.

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How to Become and Event Manager: Quick Facts

Industry Event Management
Eligibility 10+2, Bachelor’s and Masters
Average Course Fee INR 10,000 to INR 5 lakhs
Average Starting Salary INR 1,30,610 to INR 6,25,000 LPA
Job Opportunity Weddings, Hotels, Corporate Events, Banquets, Cruise, Fashion Shows, Concerts, PR firms etc.

Types of Event Managers

Event Managers can be differentiated on the type of work they do. Event Managers find themselves employed in various industries. As such their job titles change too accordingly. The types of Event Managers according to the profession are as below.

There are various types of Event Managers on the basis of profession. They have been mentioned below in a detailed manner.

  • Wedding Planner: As the name says, Wedding Planners are hired to plan and organize weddings. They take care of catering, decoration, guest lists and appointments for the bride and groom. They do all of this within a set budget. India’s wedding industry is the biggest in the world, estimated at USD 50 billion, as per a report by KPMG.
  • Event Coordinator: An Event Coordinator makes sure all individual gears of an event are well oiled and functioning. Their duty is to ensure all details are being executed as planned by an Event Planner. They are less involved with the design and planning aspect of events and more to do with direction and scheduling.
  • Event Planner: Event Planners as described above takes care of the planning aspect of the event. They handle the who, what, how and where of events. They are involved in the pre-event process. Their duty responsibilities are more creative as they take care of the theme and design of events.
  • Director of Events: The Director of Events is the person on top who takes all major decisions. They decide how many people are going to attend the event, the goal of the event and also the budget. Location, logistics, vendors, catering etc are handled by them. In short, they handle all the details of an Event Manager, Event Planner and Event Coordinator together.

How to Become an Event Manager in India

In India, one has access to all levels of courses in Event Management. From diploma and PG diploma courses to bachelors and masters courses, all are available. A description of all levels has been made below.

School Level Preparation: At the school level, interested individuals can take up any stream at the plus 12 levels. All Science, Arts and Commerce students are eligible for Event Management courses. Post-class 10, students can look into enrolling on a Diploma of Event Management course.

How to Become an Event Manager after 12th

After finishing class 12th from a recognized board of education, students have the option of opting for an undergraduate degree. Similarly, students with a bachelors degree can opt for a master’s degree.

  • UG Preparation: At the undergraduate level, the available degrees are BBA in Event Management. A minimum aggregate score of 50% and above is required for admission in a bachelors course. Admissions are done on both merit basis and through entrance tests like CUCET, DSAT, BUMAT etc.
  • PG Preparation: Postgraduate level courses include an MBA in Event Management available in Management institutes. Master’s courses are taught over 2 years and include a mandatory internship. Admissions are done on both merit basis and entrance tests. Popularly accepted entrance tests are CAT, MAT, XAT, GMAT, GRE etc.

Event Management Courses

To help students choose the best course, all available courses in Event Management have been described below.

Diploma in Event Management

Diploma of Event Management is a one-year long course in Event Management. The course graduates are industry ready and can start working immediately upon graduation. The course accepts students who have finished their class 12th in any stream. A minimum aggregate score of 50% is required for admission.

Duration 1 year
Examination Type Semester
Eligibility Class 12th or bachelors degree holder
Admission Process Merit-based
Course Fee INR 20,000 to INR 1,20,000 lakh
Average Starting Salary INR 3 to 4 LPA
Top Recruiting Areas Weddings, Hotels, Corporate Events, Banquets, Cruise, Fashion Shows, Concerts, PR firms etc.

Admission Process

  • When admissions open up, visit the official institute website to apply.
  • Fill up the application from the ‘Apply Now’ option.
  • Upload passport photographs in said format and size.
  • If required upload an entrance test score.
  • Pay a minimal application fee and click ‘Submit’.

Check: Diploma in Event Management Colleges

Eligibility Criteria: The eligibility for a diploma in Event Management courses in Grade 12 is anywhere from 45% to 50%, these courses will add to your resume if you take them after graduation. with at least 50% qualification. Admission to the PGDM and PGPM programs is based on exams such as CAT, MAT, CMAT, etc.

The various Diploma courses available across various colleges for Event Management are tabulated below:

College Name Location Average Fees (INR)
Apeejay Institute of Mass Communication Dwarka, New Delhi 90,000
Times and Trends Academy Chinchwad, Pune 45,000
Government Polytechnic College Shahjahanpur 31,110
EMDI Institute of Media and Communication Vile Parle, Mumbai 63,067
University of Mumbai Mumbai 16,000

BBA in Event Management

BBA in Event Management is a three-year long undergraduate course. The course covers subjects like Management, Marketing, Advertising, Catering etc. The programme is delivered from Management institutes.

Duration 3 years
Examination Type Semester System
Eligibility Class 12th from a recognized board of education
Admission Process Merit basis and entrance examination
Course Fee INR 10,000 to 5 lakh
Average Starting Salary INR 3 to 20 LPA
Top Recruiting Areas Weddings, Corporate Events, Banquets, Cruise, Fashion Shows, Concerts, PR firms etc.

Admission Process

  • Open up the institute website to start applying.
  • Apply for university-level entrance tests and upload relevant documents
  • Pay a small examination fee and download an admit card when it becomes available.
  • Appear for the exam on the given date.
  • If one qualifies for the written paper, they will be invited for the next steps, counselling.
  • Take admission if one is able to pass all rounds.

Entrance Exam: The details for all entrance tests for admission to BBA in Event Management are as below.

Particulars Application Date Admit Card Release Date Date of exam Date of Result
CUCET Feb, 2023 – March, 2023 April – May, 2023 May 21, 2023 – May 31, 2023 July, 2023
DSAT Feb, 2023 – July, 2023 2nd week of July, 2023 1st  week of August, 2023 4th  week of  August 2023
BUMAT January 23, 2023 – June 8, 2023 June, 2023 July 18 – 23, 2023 1st week of august 2023

Eligibility Criteria  

  • All students who have finished their class 12th from any stream from a recognized board of education can apply.
  • A minimum aggregate score of 50% and above is required.
  • There is no upper age limit to sit for the examinations.

PG Diploma in Event Management

PG Diploma in Event Management is a 1 to 2 year full-time course. This program is essential for organization and planning. The courses also provide training in workflow management, seating arrangement, room layouts, preparing the budget and finalising locations.

Course Level Post Graduate
Full form Post Graduate Diploma in Event Management
Duration 1 year
Examination Type Semester System
Eligibility Graduate in any discipline from a recognized university
Admission Process Entrance Examination
Course Fee INR 1.5 LPA
Average Starting salary INR 2-8 LPA
Top Recruiting Companies The Times Group, Consumer Links Marketing Pvt. Ltd, Seven Shades Pvt. Ltd, WPP Company, Iopener, and Maximus MICE & Media Solutions Pvt. Ltd, Matrix Publicities & Media India (Pvt.) Ltd., etc.
Job Profiles Event Manager, Marketing Head, Business Director, Celebrity Manager, Creative Director, Image Consultant/ Anchor/ TV host & Founder, Brand Manager, Wedding Planner, Dy. Manager – People Resources, Executive, Wedding Decor, Artist Manager, and Executive Operations

Admission Process: Admissions for this course is done on the basis of the valid rank obtained in any of the relevant entrance exams followed by the personal Interview.

  • Visit the official website of the entrance examination you wish to attempt and check the eligibility criteria.
  • Fill the application form carefully and upload the necessary documents in the prescribed format.
  • Pay the registration fee and wait for the admit card.
  • Download the admit card once available on the official website.
  • Appear for the examination at the exam centre.
  • The candidates are selected on the basis of the Score obtained by them in the entrance exam. Only qualified students will be eligible for the counselling process.
  • The admission procedure begins through counselling and a personal interview round.

Check: PG Diploma in Event Management Colleges

Eligibility Criteria: A candidate wishing to opt for the PG Diploma in Event Management must check for the eligibility criteria. The basic eligibility criteria is as follow:

  • Candidates must have passed graduation in any of the disciplines from a recognized university, with not less than 50% of marks.
  • He/she must have a valid score in the entrance examinations like CAT/MAT/XAT.

MBA in Event Management  

At the postgraduate level, students can apply to do an MBA in Event Management. Students with a bachelor's degree in a related or similar field are accepted. Admissions are conducted on a merit basis and through entrance tests. The course syllabus includes a mandatory internship in an Event Management company.

Duration 2 years
Examination Type Semester system
Eligibility Bachelor's degree
Admission Process Entrance examination
Course Fee INR 2 to 3 lakh
Average Starting Salary INR 4 to 5 LPA
Top Recruiting Areas Weddings, Corporate Events, Banquets, Cruise, Fashion Shows, Concerts, PR firms etc.

Admission Process

  • Apply for the entrance test of choice and download the admit card.
  • Sit for the examination and obtain rank.
  • Open up the institute website when the application window opens up.
  • Fill up the application window and start filling up the application form.
  • Upload all documents and pay a small application fee.
  • Click submit.
  • Selected students will be called for group discussions and personal interviews.
  • Take admission once all rounds are successfully crossed.

Eligibility Criteria: The minimum eligibility criteria for most entrance examinations are as follows.

  • Candidates must possess a bachelors or masters degree in a related field or any other field.
  • Final year students can also apply for the examination.
  • A minimum aggregate score of 55% and above is required.

How to Become Event Manager Abroad

Internationally, there are a number of universities that provide certificate and full-time degree programmes in Event Management. Courses available in the UK, USA, Canada and Australia have been written below. The admission process for Indian and International universities differ in the eligibility criteria and test scores required for admissions.

UK

  • In the United Kingdom, candidates can apply to full-time bachelors and masters courses in Event Management.
  • Courses are available in both online and offline modes.
  • The duration of Event Management courses is of 2 to 3 years.
  • Candidates need to be fluent in the English language and need to submit IELTS, TOEFL, PTE scores. For Indian students a minimum score of 6.5 in IELTS is adequate.
  • UK universities charge INR 11 to 15 lakhs annually for their Event Management courses.

Admission Process

  • When the admission date opens up, open up the UCAS portal for application.
  • Create a profile and open up the portal using created credentials.
  • Fill up the application form and all required examination scores like IELTS, TOEFL, PTE Academic, Cambridge English Assessment test etc.
  • Submit a reference letter from a previous teacher or employer. Previous work experience requirements will differ from institute to institute.
  • Apply for a student visa if accepted by the college.

Top Colleges

Course Name University Name Average Annual Fees
BA Hons Event Management University of West London INR 11.37 L
BA/BSc Event Management University of Bedfordshire INR 11.28 L
BA Hons Event Management London Metropolitan University INR 11.77 L
MSc International Events Management University of Surrey INR 16.58 L
MSc Events Management Bournemouth University INR 12.03 L
MSc International Events Management Coventry University INR 15.96 L

US

  • Individuals wishing to study in the United States of America have the option to earn a bachelors, masters or a graduate certificate.
  • The courses range in duration from 1 year to 4 years.
  • Mandatory entrance examination scores include TOEFL, SAT, ACT, GMAT, GRE to prove English proficiency. A good minimum score for above mentioned tests is 80 for TOEFL iBT, 6.5 for IELTS and 60 for PTE.
  • Also required is to submit a statement of purpose and letters of recommendation.

Admission Process

  • Open up the Common Application Portal for application for bachelors courses and the university website for admission to masters courses.
  • Create a profile and log in to start the application.
  • Fill up the application form and submit all documents and test scores. Accepted test scores are TOEFL, IELTS, GMAT, GRE.
  • Some courses require their candidates to have previous work experience before applying. If there is previous work experience, submitting a letter of recommendation from the previous employer is needed.
  • If accepted, send in an acceptance of the offer letter.
  • Apply for a student visa at the nearest consulate.

Top Colleges

Course Name University Name Average Annual Fees
BSc in Event Management Iowa State University INR 9.06 L
BSc in Recreation, Event and Sport Management University of North Texas INR 18.72 L
MSc in Meeting and Event Management San Diego State University INR 22.25 L

Canada

  • Canadian universities offer mostly certificates and diplomas in Event Management.
  • Candidates need to possess English or French proficiency, depending on the college.
  • The minimum English proficiency tests scores will depend on the institute. However, an IELTS score of 6.5 or TOEFL iBT score of 86-100 is sufficient.
  • The minimum course fee for all levels of education in Canada is between INR 5.5 to 9.7 lakhs annually.
  • Applications for admissions are submitted from the official university website.
  • Scholarships for worthy students are also available.

Admission Process

  • When the application window is opened up, visit the institute website.
  • Create a profile and log in to start applying for the course of choice.
  • Fill up the application form and submit documents like language proficiency test scores. Test scores that are accepted are TOEFL, PTE, IELTS etc.
  • Previous work experience is asked for as eligibility criteria for masters level courses in some institutes.
  • Apply for scholarships and pay the application fee.
  • If accepted, an offer letter of admission will be sent.
  • Apply for a student visa from the nearest Canadian consulate.

Top Colleges

Course Name University Name Average Annual Fees
Graduate Certificate in Event Management Centennial College INR 9.74 L
Graduate Certificate in Event Management Conestoga College Institute of Technology and Advanced Learning INR 9.47 L
Master in Show and Event Management Trebas Institute INR 5.53 L
Masters in Event Management Sports, Entertainment, Arts Seneca College INR 9.16 L

Australia

  • Australia has full-time degree programmes at undergraduate and postgraduate levels.
  • English proficiency is required and needs to be proved by submitting a test score like TOEFL or IELTS.
  • The minimum test scores sufficient for admission are IELTS 6.5 to 7.0 and for TOEFL iBT 80 to 100.
  • Australian universities accept applications through the university website.
  • Applicants also need to submit a letter of recommendation and a statement of purpose.

Admission Process

  • At the start of the semester, open up the chosen university’s website.
  • Create a profile and start applying for the course of choice.
  • Fill up the application form and submit test scores like IELTS, TOEFL, CAE, PTE Academic, OET etc.
  • Universities often require their candidates to have previous work experience in the same field before applying. If there is previous work experience, submit a statement of purpose and letter of recommendation.
  • If accepted, apply for a student visa from the nearest consulate.

Top Colleges

Course Name University Name Average Annual Fees
Bachelor of Business in Event Management Torrens University INR 40.54 L
BA in Event Management Deakin University INR 16.51 L
Master of Management in Tourism and Event Management University of South Australia INR 20.30 L
Master of Tourism Hospitality and Events Management Victoria University INR 8.65 L

Benefits of Becoming an Event Manager

The benefits of Event Management will depend on the individual and several other factors. The major benefits one can expect from the Event Management field are as below.

  • Salary: Event managers can earn in the range of INR 1,30,610 to INR 6,25,000 LPA. The pay will depend on the event, gender, city and work experience. The pay for Event Managers who work on their own is higher. City wise, New Delhi Event Managers earn the highest at INR 5.5 LPA followed by Bengaluru at INR 4.91 LPA.
  • Job Security: Event Management has become a popular career choice recently. There is no need for large capital and with passion, anyone can be successful in the field. The industry is secure as the demand for corporate events, weddings etc are always present in the market.
  • Positive Impact of the career: Successfully organized events can leave the client with happy memories. It makes the special event even more special. The memories will give them a lifetime of happiness. To be able to contribute to someone’s happy moments in such a way is positive.
  • Higher studies: Class 12th pass out can choose to complete a bachelor’s degree in Event Management. At the postgraduate level, candidates have the option of masters and doctoral courses in Event Management. Individuals can gain specialisation by researching in the field at the doctoral education level. Not many graduates choose to go for higher education, which is 7.3% as per a study.
  • Unique Experience: Event management is one of the more unique fields where the managers have full control over their work. Every aspect of organizing a business, finance, buyers, sellers, customer care etc are handled by one person. People with good speaking skills and an organized work method can make Event Management a career. The field asks for a lot of creativity in their work as compared to other jobs.

Skills Required for an Event Manager

In any industry, to be successful individuals need to possess certain extra skills. These skills can be picked from online courses or from a mentor. The table below lists the top skills an Event Manager should showcase.

Strong people skills Flexible
Ability to meet deadlines Working under pressure
Networking ability Client first attitude
Solid negotiation skills Multitasking
Expert communication skills Business acumen

Salary of an Event Manager

The salary range of Event Managers in India is in the range of INR 1,30,610 to INR 6,25,000 LPA. The salary of Event Managers will depend on the experience of the candidate, the city in which they work and also the gender of the individual. All salaries are described below.

City Wise

Salary for Event Managers is vastly different when they work in metro cities. For all major metro cities, the salary of Event Managers is as below.

City Wise Average Annual Salary (INR)
Mumbai 4.68 L
Bengaluru 4.91 L
Delhi 5.50 L
Kolkata 2.44 L
Lucknow 4.44 L
Hyderabad 4.55 L
Chennai 4.76 L
Ahmedabad 3.24 L
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Experience Wise

Event Managers starting out in their career get paid quite a bit when they start out in their careers. This pay keeps increasing with more experience. The table below lists the salaries for Event Managers with different work experiences.

Experience Average Annual Salary (INR)
Entry Level (less than 1 year) 2.50 L
Early Career (1 to 4 years) 3.65 L
Mid Career ( 5 to 9 years) 6.70 L
Experienced (10 to 19 years) 9 L
Late Career (20+ years) 10.3 L
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How to Become Event Manager: FAQs

Ques. What are the commonly accepted English proficiency test scores for Event Management courses?

Ans. International universities accept TOEFL, IELTS, PTE, CAE etc.

Ques. What is the duration of Event Management courses?

Ans. Diploma courses are of 1 year while bachelors and masters run through 3 to 2 years respectively.

Ques. What is the eligibility criteria for admission to bachelor’s courses in Event Management?

Ans. Bachelors courses in Event Management accept students who have finished class 12. There is no restriction on stream at class 12.

Ques. What is the salary range for Event Managers based on experience?

Ans. Based on experience, Event Managers earn between INR 3,50,000 to 6,16,736 LPA.

Ques. What is the salary difference between male and female Event Managers?

Ans. Male Event Managers earn around INR 3,16,685 LPA. Their female counterparts bring in INR 1,30,610 LPA.

Ques. Which French language proficiency test scores are accepted for Canadian universities?

Ans. To study in Canada, accepted French language test scores are, Test d'Évaluation de Français, Test de Connaissance du Français, Test de français international and Test d'Evaluation du français adapté pour le Québec.

Ques. What are the types of Event Managers based on the profession?

Ans. Based on profession the types of Event Managers are Event Planners, Event Coordinators, Wedding Planner, Director of Events etc.

Ques. Is there financial aid available for students who wish to study abroad?

Ans. Yes. There are scholarships, teacher assistant roles available for all international students.

Ques. What entrance test scores are accepted for Masters level management courses?

Ans. At the masters level, accepted test scores are CAT, MAT, CMAT, XAT, GMAT, GRE etc.

Ques. Besides entrance test scores, what is the admission process for Event Management courses?

Ans. After qualifying for the entrance examination round, candidates are invited for group discussions and personal interview rounds.

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