Diploma in Sales and Marketing Management: Admission, Colleges, Distance, Syllabus, Scope and Jobs 2023

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Diploma in Sales and Marketing Management is a full-time 1-year program which comes under the field of sales and marketing. The course mainly focuses on marketing as the core business function. The course also deals with various other aspects of marketing management such as consumer behaviour and market research.

The minimum eligibility to get admission in this course is a bachelor’s degree or equivalent from any recognised University.

The duration of the course is 1 year but some colleges do offer part-time education facilities.

The average course fee for a Diploma in Sales and Marketing Management ranges from INR 4,000 to 2,00,000 in India.

Admission to Diploma in Sales and Marketing Management is entirely based on merit and no entrance exam is conducted.

A Diploma in Sales and Marketing Management Offers great career opportunities with graduates. Some common employment areas are the e-Commerce Sector, Financial Services, Investment Banking, Investment Management Companies, Management Consulting Companies, Marketing Companies, Research & Educational Institutions and Retailing Sector.

The average annual salary offered to Diploma in Sales and Marketing Management graduates ranges between INR 2 to 12 lacs per annum.

Diploma in Sales and Marketing Management: Course Highlights

Name of the course	Diploma in Sales and Marketing Management
Duration of the course	1 year
Course -Level	Diploma
Examination Type	Semester system
Admission Process	Merit-Based
Average course fee	INR 4,000 to 1 lac
Eligibility	Bachelor’s degree or equivalent from any recognised University.
Sectors of employment	e-Commerce Sector, Financial Services, Investment Banking, Investment Management Companies, Management Consulting Companies, Marketing Companies, Research & Educational Institutions and Retailing Sector.
Average salary	INR 2 to 12 lacs per annum
Common Job Roles	Area Sales Manager, Loan Officer, Marketing Executive, Sales & Marketing Management Trainee, Territory Sales Executive.

Admission Process

Diploma in Sales and Marketing Management: Admission Process

Colleges give admissions to Diploma in Sales and Marketing Management based on merit and no entrance exam is conducted. However, admission criteria still differ slightly according to the admission policy of the particular college.

Students are given admission based on the rank list prepared by the college. The rank list is based on the candidate’s previous academic performance.

The basic steps to apply are given below:

Candidates should download the online registration form from the university website or collect it physically from the college.
Candidates should next fill in the necessary details in the application.
The candidate should attach all the needed documents.
Submit the registration form and pay the application or registration fee.
Wait for the official notification regarding the interview process (if any).
Wait for the rank list prepared by the college. The rank list is prepared based on the previous academic performance of the candidate.

Note: The application fee will differ according to the college.

Eligibility Criteria

Diploma in Sales and Marketing Management: Eligibility Criteria

A candidate is considered eligible for applying for Diploma in Sales and Marketing Management if he/she has the following:

Has a bachelor’s degree or equivalent from a recognized university.
Obtain a minimum aggregate percentage of 50.

Diploma in Sales and Marketing Management: How to Get Admission in a Good College?

Do a little research on the course that you are planning to study. This will help you to understand the syllabus or pattern and ultimately help you to decide whether you should study it or not.
Compare a lot of colleges based on different parameters such as ranking, location, etc so that you have a clear idea of where to study.
Be aware of all the important dates so that you do not miss anything.
Be aware of all the current affairs especially if it is related to your field so that you can give a good answer when the interviewer asks specific questions about current affairs
Do not shy away from voicing your opinion in personal interviews or group discussion.

Top Colleges

Diploma in Sales and Marketing Management: Top Colleges

Name of Institution	Location	Average Course Fee (in INR)
HL Centre for Professional Education	Gujarat	NA
All India Institute of Management Studies - AIIMAS	Tamil Nadu	4,000
Dr. Babasaheb Ambedkar Marathwada University - BAMU	Maharashtra	NA
Institute of Management and Technical Studies - IMTS	Uttar Pradesh	NA
Institute of Technology and Management	Tamil Nadu	NA
Marwari College	Jharkhand	NA
Shreemati Nathibai Damodar Thackersey Women’s University – SNDT Women’s University	Maharashtra	NA
Tirupati College of Technical Education	Rajasthan	NA
Radha Krishna Institute of Technology and Management - RKITM	Madhya Pradesh	NA
Mumbai Institute of Information Technology - MIIT	Mumbai	NA
Swastika Institute of Higher Education and Technology - SIHET	Madhya Pradesh	NA
Vinayaka Missions Sikkim University	Sikkim	50,000

Diploma in Sales and Marketing Management: College Comparison

Parameters	Dr Babasaheb Ambedkar Marathwada University - BAMU	Radha Krishna Institute of Technology and Management - RKITM	Swastika Institute of Higher Education and Technology - SIHET
Duration	1 year	1 year	1 year
Location	AURANGABAD	INDORE	INDORE
Overall NIRF Ranking	101	-	-
Fees	INR 30,000	INR 11,250	-

Syllabus

Diploma in Sales and Marketing Management: Course Syllabus

Semester 1	Semester 2
Digital Marketing	Brand Management
Market Segmentation, Market Targeting and Market Positioning	Demo Sessions, Assignments for Each Section and Practical Spells
The Nature and Culture of Markets	Monitor and Control Schemes of Market Plans
Basic Processes of Sales, Marketing, and Marketing Management	Strategic Marketing – Development and Management
Market Research and Study of Market Potentials	Consumer Behaviour and Buying Trends of the Market
Analysis Techniques for Market Competition Study	Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market

Diploma in Sales and Marketing Management: Course Comparisons

Parameters	Diploma in Sales and Marketing Management	Post Graduate Diploma in Marketing Management
Overview	a full-time 1-year program that comes under the field of sales and marketing and deals with various aspects of marketing management such as consumer behaviour and market research.	focuses on the betterment of a student in the marketing field and entirely focused on the practical application of marketing techniques and management of an organization’s resources and activities.
Course Level	Diploma	Post-graduation
Duration	1 year	2 year
Admission	Merit-Based	Entrance Exam
Course Fee	INR 4,000 to 1 lac	INR 4 to 20 lacs
Average Placement Package	INR 2 to 12 lacs per annum	INR 3 to 9 lacs per annum
Common Job Positions	Area Sales Manager, Loan Officer, Marketing Executive, Sales & Marketing Management Trainee, Territory Sales Executive.	Associate Professor, Management Trainee, Zonal Business Manager, Consultant, Assistant Manager, Relationship Manager, etc.

Diploma in Sales and Marketing Management: What Is It About?

The diploma in Sales and Marketing Management program allows the candidates to study a wide range of topics in the field of sales and marketing. The course aims to provide students with extensive knowledge and skills on how to effectively market a product or service to maximize the sales of the company and turn their targeted audience into their customers. The course duration is divided into 2 semesters.

Students are also trained to analyse data, interpret data, designing methodology for advertising and putting it to practice.

The course format differs according to different colleges. However, the program generally focuses on marketing as a core business function and ways to do marketing in the organisation. The course also deals with various other aspects of marketing management such as consumer behaviour and market research.

Diploma in Sales and Marketing Management graduates can also pursue further degrees like Ph.D.in relevant streams if they want to go for higher studies.

Why Study Diploma in Sales and Marketing Management?

The diploma in Sales and Marketing Management program allows the candidates to study a wide range of topics in the field of sales and marketing. The course provides students with extensive knowledge and skills on how to effectively market a product or service to maximize the sales of the company and turn their targeted audience into their customers.

A Diploma in Sales and Marketing Management Offers great career opportunities with graduates. Some common employment areas are the e-Commerce Sector, Financial Services, Investment Banking, Investment Management Companies, Management Consulting Companies, Marketing Companies, Research & Educational Institutions and Retailing Sector.

The average annual salary offered to Diploma in Sales and Marketing Management graduates ranges between INR 2 to 12 lacs per annum.

Diploma in Sales and Marketing Management: Distance Education

Students who cannot opt for the normal course because of financial constraints or any other reason can opt for part-time or distance education.

The college which offers distance education facilities for Diploma in Sales and Marketing Management is at the All India Institute of Management Studies, Chennai. The fee for the course is INR 2,300. The duration of the course is 6 months. A candidate is considered eligible if he/she has to be at least 16 years old and passed the 10th standard examination from a recognised board.

Apart from this, students can also study through online mode. Many websites offer certificates for Diploma in Sales and Marketing Management through online classes.

Job Profiles

Diploma in Sales and Marketing Management: Job Profiles

A Diploma in Sales and Marketing Management Offers great career opportunities with graduates. Some common employment areas are the e-Commerce Sector, Financial Services, Investment Banking, Investment Management Companies, Management Consulting Companies, Marketing Companies, Research & Educational Institutions and Retailing Sector.

Some common job Positions of the graduates are Sales Managers, Marketing Executives, Area Sales Manager, Territory Sales Executive, Sales & Marketing Management Trainee, Marketing Managers, Loan Officer and much more.

The average salary of a diploma in sales and marketing management graduates ranges between INR 2 to 12 lacs per annum.

Some of the job roles and their job description are given below in a tabular format

Job Role	Job Description	Salary
Sales managers	Responsible for leading and coaching a team of salespeople, assigning sales territories, setting quotas, mentoring the members of the sales team, carrying out sales training, building a sales plan and hiring and firing salespeople.	4.85 LPA
Marketing Executives	Managers and oversees the execution of marketing strategies and supports the marketing team on projects and activities that help in developing marketing strategies and campaigns to maximize company profit.	2.91 LPA
Area Sales Manager	responsible for overseeing sales operations meeting targets and managing the sales team in a specified region and develops creative sales and marketing strategies for the assigned territory and sets the targets for the sales team.	6.7 LPA
Sales & Marketing Management Trainee	contribute to strategic planning and help evaluate employee and department performance.	7.49 LPA
Territory Sales Executive	overseas the daily sales operations of sales representatives that are assigned to a particular area and train sales employees, develop effective sales strategies for that particular territory.	5.23 LPA
Loan Officer	helps consumers and business people in choosing a loan product and applying for it.	2.54 LPA

FAQs

Diploma in Sales and Marketing Management: FAQs

Ques. What is the average salary offered to a Diploma in Sales and Marketing Management graduate?

Ans. The average salary offered ranges between INR 2-12 Lacs per annum.

Ques. What are the scopes for the PG Diploma in Child Health course?

Ans. Graduates in this course have opportunities in various fields such as e-Commerce Sector, Financial Services, Investment Banking, Investment Management Companies, Management Consulting Companies, Marketing Companies, Research & Educational Institutions and Retailing Sector.

Ques. Which is the job position that offers the highest salary after a Diploma in Sales and Marketing Management?

Ans. The job position in which the graduates can earn the highest salary is the Sales & Marketing Management Trainee position.

Ques. What further courses can a student go for after completing a Diploma in Sales and Marketing Management?

Ans. The candidates can go for a more research-based course like a PhD in a relevant subject.

Ques. Is there any college that offers a PG diploma in child health through distance learning?

Ans. The college which offers distance education facilities for Diploma in Sales and Marketing Management is at the All India Institute of Management Studies, Chennai. The fee for the course is INR 2,300. The duration of the course is 6 months. A candidate is considered eligible if he/she has to be at least 16 years old and passed the 10th standard examination from a recognised board.

Ques. What are the best free online courses on sales and marketing?

Ans. Two of the best free online courses on sales and marketing are given below:

Analytics Academy

If you want to learn how Google Analytics works and how to do it efficiently you can learn it from this website. The content here is from experts at Google itself.

Marketing Education | HubSpot Academy

This is one of the best sites for learning diploma in sales and marketing management through online mode. They also have their own YouTube channel where there are quite a few training videos.

Diploma in Sales and Marketing Management : 3 answered questions

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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC. PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more

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Ques. Which college is best, GIM Goa Core PGDM or IMT Ghaziabad marketing?

● Top Answer By Shubham Tiwari on 16 Feb 23

Ans. Both IMT Ghaziabad and GIM Goa are highly reputable institutes for post-graduation in marketing. Both institutes have a strong track record of producing high-quality graduates who are well-equipped to excel in the marketing field. However, when considering which program to pursue, there are several factors to take into account such as the quality of students passing out of these colleges, placement opportunities and profiles that interest you, and your academic scores. It is recommended to research and speak with students from both institutes, as well as professionals in the field, to gain a better understanding of the curriculum, faculty, and alumni network of each institute. Additionally, if you have poor academic scores, it might be a good idea to consider a program with fewer students, to increase your chances of success. Furthermore, if you have more work experience, it would be a good idea to look into IMT Ghaziabad as it offers various opportunities for students with more experience. IMT Ghaziabad is considered to be a tier above GIM Goa in terms of ranking, brand perception, placements, and opportunities. It is ranked in the same tier as the new IIMs, SIBM, NMIMS, XIMB, SCMHRD, and MICA. Additionally, IMT Ghaziabad is known for having a strong focus on marketing as its forte. On the other hand, GIM Goa falls in the category of institutes such as KJ, Fore, BIM, etc. It is important to do your research well and make an informed decision based on your career aspirations and goals.Read more

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Ques. I got MBA PGDM in IMT-DCP and MBA marketing in Tapmi. Which is better, which should I join?

● Top Answer By Pratik Parikh on 01 May 23

Ans. Since you haven't mentioned your background or favorite stream, I'll answer generally. Both schools seem fine. You can take IMT if you want to work in marketing. In your case, DCP's fees are a bit high, but you get a good amount of exposure. You can take IMT if you want to work in marketing. In your case, DCP's fees are a bit high, but you get a good amount of exposure. Placements are a mix of your character and luck, so everything depends on both.Read more

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