- The Master of Marketing at Macquarie University is offered as a 1-year full-time program.
- This degree focuses on how marketing strategy is practised today by creating opportunities and selling ideas.
- Students will learn how to lead diverse teams to meet specified objectives with competing priorities and differing perspectives.
- Students will use marketing data to generate evidence-based and creative insights into strategic marketing problems and also focus extensively on the critical and analytical thinking skills needed by senior marketing executives.
- To successfully complete the Master of Marketing Strategy, students must complete the following concepts:
- Managing Customer Experience
- Competing Through Marketing Insights
- Selling Ideas
- Marketing Innovations
- Marketing Accountability
- Value Ecosystems
- Digital andTechnology Strategy
- Student's learning will be enhanced by the location in Australia’s largest high-tech precinct, which is brimming with a collaborative, internship, and employment opportunities.
- The overall employment rate for postgraduate courses is 89.6 per cent.
- After completing this, students would be able to work as:
- Brand manager
- Chief marketing officer
- Consumer insights manager
- Content and event marketing manager
- Digital media manager and analyst
- Marketing account manager
- Marketing analyst or researcher
- Marketing executive
- Marketing manager
- Senior marketing executive
- Strategic marketing consultant
- Macquarie Business School is accredited by the Association to Advance Collegiate Schools of Business (AACBS), so students will be studying with a globally recognized institution.
- Macquarie is ranked number one in Sydney for median graduate salary, overall quality of educational experience, teaching experience, and skills development.
- Macquarie University ranked 9 in Australia for employability (QS Graduate Employability Rankings, 2020)
- Macquarie University ranked number one in Sydney for overall graduate satisfaction in business and management (QILT, 2017).
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Eligibility & Entry Requirement
Academic Eligibility:
- Students require a bachelor's degree in related fields like Business, Marketing, Management, Commerce, PR, Advertising, Analytics, Media from a recognized institution with 60%.
- If English is not the students’ first language then they need to prove English proficiency through IELTS/TOEFL or any equivalent test.
Indian Students Eligibility:
- Students must hold a bachelor degree or equivalent from a recognized institution with a minimum GPA of 5.0 on a 7.0 scale, which is equivalent to 60-64% in India
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Scores Required
Required Document List
Following are the required documents:
- Academic Transcripts: Students have to provide full certified copies of academic transcripts.
- CV/Resume: Outline of academic achievements or awards, publications, relevant work or volunteer experience
- Statement of purpose: Explain the reasons or intentions for pursuing studies in this program, including a description of prior experience.
- Letter of Reference: Students need to submit two letters of reference.
- ELP Scores: Students have to submit their English language proficiency scores like IELTS, TOEFL other recognized English test results.
Key Resources for Your Study Abroad Journey
Course Guides
Executive MBA in Australia: Fees 2023, Top Colleges, Admissions, Placements & Salaries
Master of Marketing in Australia: A Comprehensive Guide for International Students
Masters in Management in Australia: Fees 2023, Top Colleges, Admissions, Placements & Salaries
MBA in Australia: Top Universities, Fees, Admissions, Scholarships & Jobs
Career and Placement after Course
After completing this program students have job opportunities in :
- Business analyst firms
- Consumer goods manufacturers and retail firms
- Financial institutions
- Government organisations
- Industrial and B2B organisations
- Marketing and management consultancy firms
- Marketing and PR firms
- Multinationals
- Retailing
- Sporting and entertainment companies, eg, Foxtel, Australian Institute of Sport, Southern Cross Media Group
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Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| MGSM Scholarship | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeCollege-Specific | |
| Macquarie Research Scholarship | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeCollege-Specific | |
| Macquarie Vice-Chancellor's International Scholarship Program | Scholarship per studentA$ 6,648/Yr$6,648 | Level Of StudyBachelor | TypeCollege-Specific | |
| Vice Chancellor’s International Scholarship- St Xavier’s College | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeCollege-Specific | |
| Macquarie Indian Partner Arts Scholarship | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeCollege-Specific | |
| Bharat Petroleum Scholarship 2020 | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based |
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