Master of Marketing in Australia is offered as a specialization of Master of Management, Master of Commerce and Master of Business. The duration of these programs is 1.5 to 2 years. Some Australian universities also offer Master of Marketing degrees such as Monash University, University of Adelaide and University of Western Australia.
- MBA in Australia offers marketing as a specialization.
- Bachelor's degree in management and any other qualification with GMAT/GRE test scores are required to apply for Masters of Marketing in Australia.
- Total program fees of universities offering Master of Marketing in Australia ranges between 47,000 AUD to 99,000 AUD (~26.13 lakhs- 55.05 lakhs).
- Average salary of professionals working in marketing occupations in Australia is 107,000 AUD (~59.43 lakhs) per annum.
Why Study Master of Marketing in Australia
- Workforce in the marketing sector in Australia is projected to increase by 2.2% per annum from 2016-17 to 2021-22. Compared to this, the national average of the country is only 1.5% per year.
- Advertising and Marketing Professionals are expected to have the highest average annual growth rate of 3.2% in Australia from 2016-17 to 2021-22.
- Maximum demand for workforce in marketing occupation is expected to be created for Advertising and Sales Manager ie. 13,000 till 2021-22.
- Average salary of marketing professionals in Australia is 107,000 AUD per annum which is much higher than the country's national average of 91,600 AUD.
- From 2012 to 2022, the salary of marketing professionals increased by approximately 13% per annum.
Thus, it can be concluded that future prospects for marketing graduates in Australia is good and pursuing Master of Marketing from here will benefit students in the job market.
Top Universities offering Master of Marketing in Australia
Masters of Marketing in Australia is a 1.5 to 2 years duration full-time program offered by many top-ranking universities. Some of these are ranked within the top 100 in the world. According to QS News World University Ranking for 2020, following are the popular universities offering Master of Marketing in Australia:
| University | QS Ranking 2022 | Program & Duration | Duration | Annual Tuition Fees (in INR) |
|---|---|---|---|---|
| Australian National University | 27 | Master of Marketing Management | 2 years | 25.30 lakhs |
| The University of Melbourne | 37 | Master of Management (Marketing) | 2 years | 25.81 lakhs |
| University of Sydney | 38 | Master of Commerce (Marketing) | 2 years | 29.35 lakhs |
| University of New South Wales (UNSW) | 43 | Master of Commerce (Marketing) | 1.5 years | 20.75 lakhs |
| University of Queensland | 47 | Master of Business (Marketing) | 1.5 years | 23.63 lakhs |
| Monash University | 58 | Master of Marketing | 1.5 years | 24.04 lakhs |
| University of Western Australia | 93 | Master of Marketing | 1.5 years | 24.04 lakhs |
| University of Adelaide | 108 | Master of Marketing | 2 years | 19.97 lakhs |
| University of Technology Sydney (UTS) | 133 | Master of Marketing | 1.5 years | 49.14 lakhs |
| University of Newcastle | 197 | Master of Marketing | 2 years | 18.99 lakhs |
Note: If you have a bachelor's degree in marketing, then you can complete a Master of Business in Marketing from University of Queensland in 1.5 years.
Course Curriculum of Master of Marketing in Australia
Master of Marketing is mainly focused on teaching students how to bridge the gap between what customers want and what company is supplying. Another important aspect of this domain is reaching out to maximum people and increasing the sales of the company.
Majorly following courses are taught in this discipline if you are studying in Australia:
- Brand Strategy
- Consumer Behaviour and Analysis
- Digital Marketing and Communication
- Market Research
- Marketing and Stakeholders Communications
- Technology and Project Management
Admission Process of Master of Marketing in Australia
One of the advantages of applying at Australian universities for Master of Marketing is that you can get admission even without a relevant bachelor's degree. In such cases, GRE/GMAT score or a relevant work experience would suffice as an eligibility requirement.
Where to Apply: Applications for Master of Marketing in Australia can be submitted directly via the university’s application portal.
Eligibility for Master of Marketing in Australia Admission
Minimum eligibility required to apply for Master of Marketing at the popular universities of Australia is tabulated below:
| University | Minimum Admission Requirement |
|---|---|
| Australian National University | Bachelors with 70% OR GMAT score of 550 or above + 3 years work experience |
| The University of Melbourne | Bachelor's degree; Interview |
| University of Sydney | Bachelors with 65% OR Bachelors with 50% + GMAT score of 630 or above |
| University of New South Wales (UNSW) | Bachelors with 65% OR Bachelors + GMAT score of 600 or above |
| University of Queensland | Bachelors with 55% |
| Monash University | Bachelors with 60%; Work Experience |
| University of Western Australia | Bachelors with 60% OR GMAT score of 550 or above OR 5 years of work experience |
| University of Adelaide | Bachelor's degree |
| University of Technology Sydney (UTS) | Bachelor's degree OR 2 years or work experience |
| University of Newcastle | Bachelor's degree OR 7 years of work experience |
Note: Statement of Purpose is required for admission in some universities like The University of Melbourne and Monash University.
English Proficiency Requirement for International Students
International students must demonstrate proficiency in English language by submitting one of the following test scores. These scores must not be older than 2 years.
- : 6.5
- :
- TOEFL (iBT):
- : 58 to 64
Cost of Studying Master of Marketing in Australia
Considered as the third most popular destination for studying abroad, Australia is little expensive for international students. Various costs associated with applying in a university here can be broadly categorized as pre-arrival cost, tuition fees and cost of living.
Pre-arrival Cost
This includes registration fees for various tests required to study in Australia, student visa application fees, health insurance registration cost etc.
| Type of Expense | Fees (in INR) |
|---|---|
| Australian Student Visa application | 0.35 lakhs |
| Health insurance | 1.32 lakhs |
| IELTS | 0.17 lakhs |
| TOEFL | 0.18 lakhs |
| PTE | 0.18 lakhs |
| GMAT | 0.22 lakhs |
Tuition Fees of Master of Marketing in Australia
University of Queensland and The University of Melbourne have the lowest annual tuition fees of Master of Marketing in Australia ie. 17.63 lakhs and 19.36 lakhs respectively. University of New South Wales charges the highest tuition fees of 27.65 lakhs per annum.
Cost of Living in Australia
Accommodation forms the major part of the living expenses in Australia for international students. Following table provides an estimated cost of various types of housing a student can avail in this country:
| Housing Option | Weekly Fees (in INR) |
|---|---|
| Hostels and Guesthouses | 0.20 lakhs- 0.33 lakhs |
| Shared Rental | 0.21 lakhs- 0.48 lakhs |
| On-campus | 0.24 lakhs- 0.62 lakhs |
| Homestay | 0.26 lakhs- 0.72 lakhs |
| Rental | 0.41 lakhs- 0.48 lakhs |
Other weekly expenses that a student might have to bear while living in Australia are:
- Groceries and eating out: 140-280 AUD
- Gas and electricity: 10-20 AUD
- Phone and Internet: 15-30 AUD
- Public Transport: 30-60 AUD
- Entertainment: 80-150 AUD
Scholarships for Master of Marketing in Australia
Studying Master of Marketing in Australia comes at a price, especially for international students. However, many bursaries, awards, and scholarships sponsored by the government, university, and third-party agencies are available to ease this financial burden.
Some of the available scholarships for international students in Australia are:
| Scholarship | Awarding Institute | Amount (in INR) |
|---|---|---|
| Melbourne Mobility Awards | The University of Melbourne | Up to 3.34 lakhs |
| International Scholarships for Business School Students | University of Sydney | 2.77 lakhs to 11.12 lakhs |
| ANU College of Business & Economics Community Engagement Award | Australian National University | 0.55 lakhs |
| Future Change Scholarship | University of New South Wales | 2.77 lakhs |
| Monash International Merit Scholarship | Monash University | Up to 2.77 lakhs |
| Australia Awards Scholarships | Australian Government | Varies |
| International Postgraduate Coursework Full Tuition Scholarship | University of Technology Sydney | Full tuition fee waiver |
| International Postgraduate Research Scholarship | University of Newcastle | Tuition fee waiver |
For more scholarships in Australia, click here
Job Prospects after Master of Marketing in Australia
With an annual job growth rate of 2.2% (higher than the national average of 1.5%), marketing jobs in Australia have a decent demand for the workforce till 2021-22. Thus pursuing a marketing degree from this country will open up a lot of good opportunities for students.
The salary of marketing professionals has been on the rise from 2012 to 2022. If you have a degree in Master of Marketing in Australia, you can earn 29% more than those having a bachelor's degree.
Some of the job roles offered to market graduates are in Australia are:
| Job Role | Average Salary (in INR) |
|---|---|
| Affiliate Manager | 56.66 lakhs |
| Brand Manager | 88.88 lakhs |
| Digital Marketing Manager | 71.66 lakhs |
| Marketing Assistant | 38.39 lakhs |
| Marketing Executive | 78.89 lakhs |
| Marketing Manager | 84.99 lakhs |
| Sales and Marketing Assistant | 36.44 lakhs |
Australia is emerging as a popular study destination for international students because of many reasons. Two of them are top-ranking universities and good job prospects. Marketing is one such domain of the country that is expected to have a high workforce demand in the market for the next few years. Thus, pursuing a Master of Marketing in Australia could be a dream for many international students.
FAQs
Ques. Name some of the top universities offering Master of Marketing in Australia.
Ans. Australian National University (ANU), University of Sydney, University of New South Wales (UNSW) and the University of Queensland are some of the popular universities offering Master of Marketing in Australia.
Ques. How long does it take to complete a Master of Marketing in Australia?
Ans. Master of Marketing in Australia takes 1.5 years to complete. Some universities like Australian National University and the University of Sydney offer a 2-year degree.
Ques. What are the requirements for applying to Master of Marketing in Australia?
Ans. A relevant bachelors degree is required to apply for a Master of Marketing in Australia. Some universities offer admission even without a bachelors degree if you have related work experience and good GRE/GMAT score.
Ques. How much is the tuition fee of Master of Marketing in Australia?
Ans. Tuition fees of top universities offering Master of Marketing in Australia range between 57,600 AUD to 99,000 AUD per annum. The University of Newcastle has the lowest tuition fees of 57,615 AUD.
Ques. What are the job prospects for graduates of Master of Marketing in Australia?
Ans. Master of Marketing graduates can work as Affiliate Managers, Brand Managers, Digital Marketing Managers etc. The average salary offered to them is 103,000 AUD per annum.
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