Bachelor of Science [B.S] [Sports Communication] From Ferris State University

At every level of involvement, appropriate and effective communication is required. This concentration offers students an opportunity to acquire knowledge and develop skills and confident attitudes to succeed at any level of participation in the sports industry.

Students make important career network connections through participating in class projects; interacting with guest speakers; and working with the Ferris Athletic Department in broadcasting, game management, marketing, sports information, compliance and athlete advising and retention.

One unique feature of the Sports Communication program is the "Application to the Workplace" which requires students to take at least 18 credit hours in their chosen career area. One "Application" area is Television and Digital Media Production. Students may also select an Academic Minor from the options available, including marketing, journalism, and public relations. Students must also complete an internship for the purpose of gaining real-world experience valued by employers.