Bachelor of Science [B.S] [Marketing] From Lehigh University

Marketing major is a rigorous and highly relevant curriculum of instruction. Students learn how to recognize the strong linkage between theory and practice, and the need for teamwork, leadership, and communication skills. Course activities provide the learning environment for students to acquire professional-level competency throughout the curriculum by developing integrated marketing communication campaigns, designing and implementing marketing research projects, conducting end-user customer and channel partner analyses, participation in product development simulations, and the opportunity to further develop their skills through special externship projects and corporate internships.