Bachelor [Integrated Marketing Communications] From Webber International University

Integrated Marketing Communications (IMC) has become a powerful force in the digital era – aimed at creating unified, strategic messages to build a successful brand and organization. Our program combines study in advertising, communications, emerging media, marketing strategy, and public relations to help students excel in today’s workplace. This interdisciplinary program is designed to fit your needs and prepare you for a wide variety of positions. Within the IMC major are four different paths: Executive-Level Communications, Strategic Marketing, Emerging Media and Social Media, & Creative Communications.