Bachelor of Arts [B.A] [Media and Culture] From West Chester University

The B.A. in Communication Studies provides students with a comprehensive examination of the theory and practice of communication as it is spoken, written, and created for mediated audiences. At the heart of the program is the focus on oral communication as the core of a liberal arts education that can be applied to a number of career professions. This program also will prepare students for post-graduate study.

The Media & Culture (MDC) program is intended for undergraduate students who want to develop specialized expertise and skills in media-related fields, be able to use and create content for a variety of media technologies, and think critically about the intersections of media and diverse cultural contexts. Students will be prepared to enter a wide range of fields in the global workforce including media production, broadcasting, advertising, strategic communication, social media & PR, international media, diversity training and development, and others. They will begin their careers with a versatile skill set and a professional portfolio of their work developed through hands-on coursework, internships, and practicum experiences.