Bachelor of Arts [B.A] [Strategic Communication] From University of Scranton

The Strategic Communication major is designed for students interested in business and persuasive communication.  The department offers two tracks within the Strategic Communication major:  Advertising and Public Relations.  The Advertising track offers courses in research, media planning, and creative strategies in the field of advertising and related marketing communication.  The Public Relations track prepares the future professional by introducing the concepts of planning and executing effective communication strategies including message design and distribution for any organization, as well as by training students in writing and editing public relations and marketing communication materials. 

Students may take only one track with the major.  Students are further restricted to only one major within the Department of Communication, though they are invited and encouraged to select a second minor from outside the department.