Bachelor of Science [B.S] [Business Administration - Global Business Management] From California State University

The Global Business Management at California State University San Marcos program has been specially designed to develop professionals who need a global view on the current world environment through a business perspective. In addition, required courses are directed specifically toward developing the personal skills that are essential to be successful in today?s dynamic, uncertain, and complex business environment. There are currently two tracks in the GBM Option: Marketing and Entrepreneurship. For their elective courses, GBM students can emphasize one of two tracks:

• Marketing knowledge and skills that can be applied across industries and profit and not-for-profit organizations for those interested in marketing and sales careers
• Entrepreneurship for those interested in starting their own business, but with a current or future global reach

Global Business Management Option ? Marketing Track

The Marketing track is primarily for those who want to become involved in global sales and marketing. This can include account management, global marketing campaign and strategy development and delivery, and related areas such as advertising. In all but very small firms, a career in global marketing and sales normally requires several years experience at a domestic site and a good familiarity with the firm?s products and services. As a result, the specialized courses for this track are focused primarily on fundamental marketing principles and knowledge that are important for domestic and global operations.