Bachelor of Science [B.S] [Graphic Communication] From California Polytechnic State University

The field of graphic communication represents a large profession, one of the largest in the world. The profession embraces change, requiring those pursuing graphic communication careers to learn new and diverse skills. Graphic communication includes digital and conventional printing, publishing, packaging, digital imaging, computer graphics, web development, digital photography, printable electronics, and related areas. The discipline includes media and mass communication involving the creation, production, management, and distribution of advertising, marketing, websites, books, magazines, newspapers, catalogs, packages, novel printed electronics, and other media in printed and digital form. Graduates are in high demand by leading national and international corporations in the graphic communication field.

Beyond acquiring a foundation in graphic communication, students select a specialization among the department’s concentrations of design reproduction technology, web and digital media, graphic communication management, packaging graphics, and individualized study in graphic communication.