Master of Arts [M.A] [Industrial Design] From Academy of Art University

Graduate students will meet the following student performance criteria:

Research & Analysis

• Clearly define the problem/opportunity, hypothesis, main objectives, and product requirements in their project brief
• Conduct adequate research and communicate findings using appropriate supporting materials

Visual Communication

• Produce work that demonstrates proficiency in branding, graphics, drawing, rendering, 3D modeling, and model making

Design Process

• Use innovative processes and design methodologies to develop conceptually strong projects (including brainstorming, mapping, sketches, and synthesis/testing of many ideas)
• Explore materials, color, form, manufacturing, ergonomics/human factors, and sustainability
• Incorporate understanding of costs, bill of materials, and specifications into design planning process

Professional Readiness

• Produce a cohesive portfolio tailored to reflect career goals