Bachelor [Web Design and New Media] From Academy of Art University

Undergraduate students will meet the following student performance criteria:

Visual Communication

• Create grid-based visual compositions that demonstrate essential principles of design
• Make typographic choices that effectively communicate information hierarchy and mood
• Demonstrate effective use of color and imagery

Critical Thinking

• Collect data appropriate for the given project
• Use research findings to develop design ideas centered on real target users
• Identify user demographics and diagram the user experience
• Produce a consistent interactive experience in a medium appropriate to the user?s needs

Technical Skills

• Demonstrate an understanding of the current interactive technologies, tools, and apps by effectively using them to execute substantive projects
• Demonstrate coding skills by building fully functional products and prototypes that simulate the intended interactive experience

Professional Readiness

• Produce a cohesive portfolio tailored to reflect stated career goals