Bachelor of Arts [B.A] [Marketing] From University of Utah

A marketing education from the Marketing Department at the David Eccles School of Business gives you a competitive advantage in one of the largest areas of employment in business today.

Marketing is the process of discovering unmet customer needs and wants, developing products and services to satisfy those needs, and using advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers.

The Department of Marketing offers a wide range of courses to prepare students for careers in brand management, advertising, digital marketing, new product development, professional sales, and related marketing fields. Our department has an active internship program and a wide range of employment opportunities available to marketing students and graduates.

The undergraduate business program exists to prepare students to serve as effective and ethical business leaders. The program emphasizes instilling an entrepreneurial spirit and technological savvy in our students.

Learning Outcomes

• Expanded knowledge – A thorough understanding and critical analysis of the functional areas of business combined with an appreciation of the wisdom gained by studying a broad range of academic disciplines and by interacting with a diverse student body and faculty.
• Effective communication – An ability to write and speak clearly and to work within group settings in order to effectively accomplish personal and professional goals
• Professional integrity – Guidance on the importance of values and ethics in business, which, in turn, helps students develop their own sense of professional integrity.
• Global perspective – An understanding of the economic and social implications of doing business globally.