Bachelor of Arts [B.A] [Integrated Marketing Communication] From Duquesne University

The Bachelor of Arts Integrated Marketing Communication at Duquesne University unites advertising and public relations with the breadth of the marketing communication field for ethical strategic communication in a changing world.The IMC major prepares graduates for service in advertising and public relations agencies, integrated marketing communication agencies, corporations, nonprofit organizations, and public institutions.

Integrated Marketing Communication (IMC) is a strategic communication discipline that draws together advertising, public relations, and marketing. Students can develop competencies in advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, and branding. Integrated Marketing Communication majors pursue careers in advertising and public relations agencies, consulting firms, and positions requiring strategic communication planning and strateg