Bachelor of Science [B.S] [Marketing] From University of Tennessee Martin

You will have an opportunity to develop your knowledge and skills as best suited for yourself through the choice of electives within the major. You will better understand business and marketing areas including: promotion, slaes, consumer behavior, logistics, business-to-business relationships, data analysis, and strategy. Your study will include topics such as: market segmentation, product design, distribution, customer service levels, product differentiation, market niche, customer demographics, product promotion, logistics, retailing, service marketing, sports marketing, strategy, sales and selling, international marketing, and more.