Bachelor of Business Administration [B.B.A] [Marketing] From Pacific States University

Marketing techniques are changing rapidly as the world moves into global interdependence. The evolutionary nature of the business climate demands an understanding of how goods and services are channeled to producer-oriented as well as consumer-oriented economies. The B.B.A. program with a concentration in Marketing is designed for those who seek a career in business and value a solid academic and professional business foundation. Students learn the functions of the marketing process, changing consumer-buying behavior, product adaptation, and market pricing. ?Consumerism? and its impact on government regulations and the business environment are also studied.?