Bachelor of Business Administration [B.B.A] [Fashion Marketing] From Woodbury University

The key goal of the Fashion Marketing program is to give students the tools to launch, promote and support the brands that they connect with. The program provides a well-curated list of electives that introduce core fashion careers in buying, but also in new fashion sectors such as luxury brand marketing, management for e-commerce entrepreneurs and the new field of trend science to enable students to forecast fashion trends. Woodbury’s Fashion Marketing program is a leader in embracing cutting-edge technology to meet the needs of today’s digital landscape. By combining core business courses for the real world with creative awareness, we ensure future leaders who practice business with a conscience.The Fashion Marketing program prepares students for careers as professionals, entrepreneurs and fashion industry leaders. You will learn the fundamentals of the business of fashion: trend analysis, retail marketing, consumer behavior, fashion psychology, social media marketing, promotion, entrepreneurship to start your own business, and forecasting insight for the creative industries.