Bachelor of Business Administration [B.B.A] [Marketing] From Western Michigan University

With more than 10,000 marketing alumni represented nationally and globally, it’s no wonder the WMU marketing major is nationally recognized. Explore why the marketing program may be the best option for you!

The WMU marketing major is among the largest undergraduate programs in the nation with a national reputation. The academic quality and student success of our program is evident in:

• Alumni in positions as CEOs, presidents, executive vice presidents and directors.
• Student teams that have placed several times as one of the top five universities in the American Marketing Associations case competition.
• The largest number of short-term international study abroad programs in the Haworth College of Business, including Germany, Thailand, Chile and the Dominican Republic.