Bachelor of Arts [B.A] [Business Journalism] From University of North Carolina

The School of Media and Journalism, in conjunction with the Kenan–Flagler Business School, created the major in business journalism to enable potential journalists and other communication professionals to address the growing need for understanding how markets and business work and the ability to explain these increasingly complex areas in a way that the average media consumer can understand. The program prepares undergraduate students for positions primarily in journalism but also in public relations and internal communications.