Bachelor [Marketing] From Babson College

Wellesley, MassachusettsLocation

SchoolSchool type

Estd1919established year

3329enrollment

Private (Not for Profit)

6.8/10

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Bachelor (Marketing)

4 years

Full Time

On Campus

Field of Study:

$54,944/Yr

$54,944 /Yr

The concentration emphasizes the important roles of marketing functions and how marketing professionals can add value to the organization and a broader society. The orientation of the concentration is managerial, where learning of practical and analytical decision-making skills is the focus. The courses in the concentration deploy class discussion, lecture, team project, and simulation game as the primary means of pedagogy.
Past placement data indicate that about 25 percent of the Babson students chose marketing-related jobs right after their graduation. Because a marketing career can be very diverse from advertising, sales, marketing research, brand management, to merchandising, the Marketing Concentration first provides the students with a needed flexibility in choosing a set of marketing sub-field courses out of many depending on their specific interests.
In addition, it ensures the integration of a variety of marketing sub-fields and general management in the required capstone course, contributing to the development of a whole manager with a strength in marketing, rather than producing a marketing specialist in a narrow sense.

Event	Application Date
Regular Decision Application Deadline	~~Jan 2, 2024~~
Regular Decision Scholarship Application Deadline	~~Feb 1, 2024~~

Year	1st Year Fees
Tuition Fees	$54944 (USD 54944)

All applicants who graduated from high school less than five years ago are required to submit their official ACT or SAT score reports. We require either the SAT I or the ACT with the optional writing portion.
SAT II test results are not required. Applicants who graduated from high school more than five years ago are not required to submit this credential.
A TOEFL or IELTS score report is required for all international students for whom English is not their native language.

100 / 120

Avg. Score in

7 / 9

Avg. Score in

65 / 90

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