Master of Science [M.Sc] [Marketing and Brand Management] From Oxford Brookes University

If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career.

You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on brand management, including brand values and a wide range of related communication channels.

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. With practical case studies and live scenarios, you will apply brand management theory and analyse and critique what makes a successful brand. You will enhance your employment and future career prospects, through developing your knowledge of marketing and brand management theory and how it is applied in practice.

Why choose this Marketing and Brand Management at Oxford Brookes UniversityÊcourse?

• Employability:ÊYou have the choice of taking a one-year work placement which you are supported to find yourself, or a client based project instead of a dissertation. By gaining this professional experience you will be well prepared for your future career. Skills workshops held throughout the course develop your personal and professional skills enhancing your future employment prospects. Oxford Brookes is also recognised as an exam centre for the Institute of Direct and Digital Marketing (IDM). You can access the IDM's resources and job website. By focusing on the digital aspects of marketing you will be equipped for a range of careers including customer relationship management and direct marketing.
• Teaching and Learning:ÊOxford Brookes University Business School offers a great environment for studying marketing and branding. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.
• Oxford Location:ÊOxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region.Ê
• Student support:ÊYou will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Coordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and can help you get advice about any issues you may have during your studies.
• Experiences:ÊOur course is interactive and social. During your first week you will have the chance to bond with your classmates and get to know your new surroundings. One way in which we do this is through the Oxford Challenge. You will search Oxford for clues and tasks, earning points for completing the challenges, and the winning team is announced at the end of the day.

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. Graduates of this course will be well prepared for future roles as Brand Managers, Brand Strategists, Brand Coordinators, Account Managers and Corporate Communications Executives.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing.

Employers include:

• Johnson & Johnson
• Hitachi
• DK
• Avis
• PWC

Our graduates positions in marketing are: marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers. In addition, some of our students go on to start their own companies.

We have strong relationships with companies in a range of industries that inform the programme design and delivery, and provide opportunities for placements and employment. Our Careers Service helps students gain the Ôcompetitive edgeÕ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.