Doctor of Philosophy [Ph.D] [Marketing] From Newcastle University

Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.Research in the marketing group focuses on a wide range of aspects of consumer behaviour.Ê Ongoing projects and interests cover the UK, European and international contexts.Specific areas of research expertise include:

• consumer behaviour
• service marketing
• retail marketing
• sustainability marketing
• international marketing
• marketing communications
• marketing in the creative industries
• internet and direct marketing
• marketing strategy

There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of:

• the methods, techniques and approaches needed to produce such knowledge
• the wider context of the subject of study