Master of Arts [M.A] [Global Media And Management] From Keele University

On this programme you will study:

• Media systems, industries, production and content

• International management, marketing theory and skills

• Creative media practice or applied management studies as a specialism or a combined pathway

This MA will provide you with an interdisciplinary understanding of media management in an international context: equipping you with an understanding of the global media business environment, the skills of organising diverse cross-cultural work places and professionals, and developing marketing strategies; all of which are necessary for meeting the organisational goals of increasingly complex cultural industries.

You will leave with the in-depth understanding of global media and production, of different business and management approaches within the global economy and the skills needed to manage these processes. This combination of theory and practice will enable you to pursue a career in the media and cultural industries with a particular emphasis on management and/or marketing.Ê