Master of Arts [M.A] [Marketing Communications and Branding] From Edge Hill University

You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.

If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

• Gain an understanding of how marketing communications works and influences your everyday life as you learn the theory and practice of this dynamic subject;

• Develop your skills to assess the marketing communications and brand building approaches which best position organisations for long-term success in the global marketplace;

• Cultivate the writing, analytical and reflective skills required to engage in Masters level study and research.

Career Prospects

This MA will equip you with the skills and knowledge required for a successful career in the specialist field of marketing. You will graduate ready to lead, or contribute to, the development of an organisationÕs marketing, communications and branding strategies.Typical career paths include marketing roles in public and private sector management, retailing and enterprise. However, an understanding of marketing is essential for all managers, meaning the course also provides a sound foundation for a more general business career.