Bachelor of Science [B.S] [Marketing] From Lancaster University - Management School

This year-long module is designed to give students a broad and critical introduction to the subject of marketing through a series of lectures and seminars. A comprehensive range of topics is taught at a foundational level which will then explore further in their second and final years. Subject areas that will study include Understanding Markets, which examines how markets are created and sustained, Consumer Behaviour, Marketing Communications, Marketing Research, and Innovation.