XLRI Jamshedpur has been ranked 9th for Management by NIRF in 2019. The digital marketing course by XLRI has been designed for working marketing and sales professionals and is known for its hands-on practice of digital tools.

Some important features of the program are as given below:

Admissions:

• Curriculum:

The course has a good mix of theory and practical subjects with a comprehensive capstone project at the end of the semester related to the different aspects of digital marketing. It has core subjects like strategic brand communication, digital media analytics, content marketing, marketing plan and more. The curriculum has been designed in a way to build and develop a better understanding towards digital marketing tools and manage digital campaigns.

• Pedagogy:

The program is demonstrated through live lectures and modules that will be delivered online using the talent edge device platform. Notable features are:

• hands-on digital marketing tools
• interactive sessions
• Live project work and exercises
• Students also have the opportunity to work on a data lab of live industry data
• Internship opportunity to 60% students at the end of the course

Since the course is for working professionals, the institution does not offer direct placements but completing this course will surely allow professionals to further enhance their career and gain expertise in this field. This certificate course earned by professionals helps 70% of them to either find a higher paying job or start a new career.