Which college would be better for marketing, IMT Ghaziabad or NMIMS Mumbai?

NMIMS Mumbai offers MBA Marketing as distance learning option, while IMT Ghaziabad offers on campus PGDM in Marketing. NMIMS ranks 57th by NIRF, on the other hand, IMT ranks 38th. PGDM in Marketing is IMT’s flagship program so the stats are better.

Fee structure and Eligibility:

The table mentioned below provides information on the fee structure and eligibility at both institutes:

Course Curriculum:

NMIMS Mumbai:

• It integrates concepts of management with marketing management including segments of both traditional and modern-day marketing
• It allows students to explore fields of business economics, financial accounting and analysis, management theory and practice, etc.

IMT Ghaziabad:

• It offers students exposure via various on ground projects and business impacts in society.
• The course also offers cross functional core subjects like design thinking, negotiation skills which help develop a student’s problem-solving skill set.
• Main subjects offered include human resource management, marketing management, finance management, entrepreneurship, etc.

Placements:

NMIMS Mumbai:

• Students from the program go on to become market researchers, brand managers, marketing managers as well as PR managers.
• Some of the partner organizations include Eminent Land, Michelin, Mindtree, Tata, Vivo India, Wockhardt, etc.

IMT Ghaziabad:

• Students from the PGDM Marketing program are recruited by a number of organizations like Virtusa, Honeywell, Adobe, Cognizant, Amazon, Zomato, etc.

• The average median salary offered to students is INR 12 lakhs per annum with the highest CTC of INR 58.22 lakhs per annum.
• Job profiles are offered in the fields of media and entertainment, E-commerce, consulting, automobile, etc.

While NMIMS offers placement aid as the course is a distance learning programme and no direct placements are offered. However, fee wise, IMT Ghaziabad is more expensive, as enrolled students can avail on-campus facilities and exposure. Students can consider other aspects like faculty as well when making a decision.