Which is better for a Digital Marketing course Talentedge XLRI or MICA?

XLRI offers a program in digital marketing through the Talentedge platform which is a 4 month online course. MICA on the other hand offers a certificate program in digital marketing which is for 5 months and offered online and through the upgrad platform.

Admissions:

• Opportunities:

MICA: Collaborations with Nanyang University, Queensland University and a few other top colleges from Europe help enhance knowledge and outlook. Internship opportunities are also provided with average stipend being 81,000 and highest stipend being over 1.5 lacs.

XLRI: Tie-ups with universities like Tulane, University of Virginia and many others help include top faculty members from across the globe who are also advisors at the World Bank, Ford Foundation, UN.

• Course structure:

MICA: The course is spread across 7 modules with Business methods, Search Marketing, Social media marketing, Email marketing, Display marketing, Mobile marketing and Web analytics. They also conduct additional tutorial classes in between modules and learn inter-module dynamics of digital marketing channels.

XLRI: The course has a good mix of theory and practical subjects with a comprehensive capstone project at the end of the semester related to the different aspects of digital marketing. It has core subjects like strategic brand communication, digital media analytics, content marketing, marketing plan and more. The curriculum has been designed in a way to build and develop a better understanding towards digital marketing tools and manage digital campaigns.

Since these are certification courses, the institution does not offer direct placements but completing this course will surely allow professionals to further enhance their career and gain expertise in this field. This certificate course earned by professionals helps 70% of them to either find a higher paying job or start a new career.