Which is better, MDI Gurgaon PGPM or IIM Indore? I have 2 years of work experience and 9/9/7 as my profile. I would like to go for marketing. (Keep aside the tag factor)

One of the HRs in a top market research firm has his own Brand perception of the top B Schools in India. According to him, B Schools in India can be divided into 4 categories. The B Schools falling in the same category have similar features and brand names.

1. Ivy League: IIM ABC
2. Superb B-schools: FMS, IIML, XLRI
3. Elite B-Schools: MDI, SPJIMR, IIMK
4. Top B-Schools: IIM I, IIFT Delhi, NITIE

Now considering your question, a PGDM in Marketing should be done only in IIM ABC or FMS if not MDI Gurgaon. If you have MDI as one of the options, well and good. But choosing IIM Indore is not a very wise choice as MDI is ahead of IIM I in most cases of brand perception.

The best way to analyze the brand value of a B School is to look for the perception the recruiters carry about your B School. An IIM tag is usually considered a tag that will reap benefits throughout your life. But in reality, this tag has got its value from the excellent performance of IIM ABC only and not that of the new IIMs.

Don’t hesitate and choose MDI Gurgaon, as this is the best option for Marketing you can avail yourself.