Why is the IIM Lucknow Brand value increasing over FMS's, in the opinion of MBA aspirants?

Before I even answer your question let me contradict it. No, the IIM Lucknow brand value is not really increasing over the FMS in any aspect. If anyone really thinks so then he/she is just after the brand name. To clarify my point, I have listed out some strong points in favor of FMS that might change your mind.

•  A cost-benefit analysis that includes tangible and intangible asset(s) evaluation will prove the fact that FMS certainly does better. Apart from this the ROI factor cannot be underestimated in the case of FMS.
• Your purpose of pursuing an MBA will very much determine the brand value of a college. If you just want to attach a tag with you for life then IIM it is, but if you are looking beyond that and want to be exposed to a self-discovery journey along with MBA, then FMS is for you.
• The infrastructure is indeed lacking when compared to IIM Lucknow, but this never means that it fails to impart quality education. In fact, FMS has given birth to many top-class management leaders.
• The batch size is very low in comparison to IIM Lucknow. This simply means more opportunities and less competition.
• FMS is a very old institute almost 60+ years of age whereas IIM Lucknow has completed half of this time only.

So we can definitely conclude that FMS is a fairly decent choice and that it’s just a misconception that IIM Lucknow is increasing in brand value. Someone has rightly said

At an IIM you loan your MBA, but at FMS you own it!