If you believe it will give you an advantage over someone with work experience in the core industry, IT sector, or any other sector, then yes but it will not be easy.
Your work experience will be beneficial to you because marketing profiles have historically been offered to a smaller number of students at NITIE.
Typically, three scenarios exist which are as follows:
A professor at NITIE while evaluating you would like to know your learnings and contributions that you were able to make during your work experience. It may give you an advantage if you want to pursue a career in Sales and Marketing only after graduating from NITIE. Everyone with work experience is evaluated using the same criteria.
Work experience is nowhere mentioned, but most companies choose candidates who have good experience in required fields.