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How is MICA, Ahmedabad?
At MICA Ahmedabad, you will experience a learning environment that promotes love and affection towards your field of study.
MICA is a specialized institute that offers courses in Strategic Marketing and Communication. The curriculum and pedagogy are designed to cater to the specific needs of this niche field. The specializations in the final year, such as Advertising and Brand Management, Digital Marketing, Media Management, and Market Research, will equip you with the skills required for your dream job.
The faculty at MICA is highly knowledgeable and experienced in this field. You will have access to their expertise, which is unparalleled in the industry. The industry sessions organized by the institute provide a unique perspective on the current trends and practices in the field of strategic marketing and communication.
Apart from academics, campus life at MICA offers something for everyone. Whether you are interested in sports, clubs, or the library, there is always something to keep you engaged. The institute has one of the best libraries, which is well-stocked with the latest books and resources in the field of strategic marketing and communication. The committees and clubs at MICA are highly active and offer opportunities to develop leadership and management skills.
How was your MICA interview experience?
After taking exams like CAT, GMAT and MICAT, which is MICA's own entrance exam, you are shortlisted for GE/PI based on your combined CAT/GMAT and MICAT score. Every candidate's interview experience is unique and subjective. The panelists try to ask critical questions, eager to test your stand. But you don't need to stress out, just be rational.
Here is a genuine interview experience of a friend of mine:
Venue: Indian Social Institute, New Delhi
Slot: Morning Slot
- First of all your GEPI Registrations happen at the venue which eventually gets over by 9:15 after which you are assigned panel numbers. Candidates are put into several groups of 7-8 members each, and from there they are taken for the GE.
- Thereafter, two-panel members welcome you and provide you with aprons to wear, on which a serial number of candidates is written.
- A group exercise is assigned which has to be executed collectively by the group members at the GE. The exercise that my friend got was "to prepare a skit in which you're playing yourself and Candidate 3 is chosen for admission to MICA from this group, you have to justify his selection."
- Then, you are given 7-8 minutes to think about and plan your group exercise. My friend and her group decided that they will let candidate 3 have a great interview while other group members will be downplaying their strengths and hence justifying the selection of candidate 3 through their group exercise.
- After your group exercise, you are asked to wait for the common waiting area and you will be facing three new panel members for the personal interview round.
- The panel members will greet you and ask you to sit down. They might discuss the group project that you just performed and what was your role in it.
- They might ask you about your academic background and why you chose to appear for MICA over IIMs. Questions about social media marketing, digital marketing can be thrown at you at any time so prepare beforehand.
Lastly, even if the panelists try to grill you, you have to stand your ground and keep your composure. If you have good communication skills and you understand what all marketing is actually about, then your result will be definitely converted.
How good are the job placements for MICA (Mudra Institute of Communications) Ahmedabad? Does anyone get an international offer?
Mudra Institute of Communications (MICA) has a great placement scenario.
MICA Placement:
- The 2022 batch got an average CTC of around INR 19 LPA and the highest CTC offered was INR 57.51 LPA.
- The placement average for the batch was 100%.
Students also get international placement offers. According to the 2019-20 placement statistics, the highest international CTC offered was INR 58.2 LPA.
What is the XAT score cut-off for MICA Ahmedabad?
MICA Ahmedabad’s XAT score cut-off for 2023 is ranging from 80 to 99.99. This means they're looking at your overall potential rather than just a single number.
MICA is inclusive and considers applicants who have taken CAT, XAT, or GMAT. So, if you're passionate about pursuing a career in communication and marketing, you have multiple avenues to showcase your abilities and get into MICA.
the XAT percentile serves as a bridge to the next step of the admissions process. All applicants who meet that cutoff point are therefore qualified to participate in the GD/PI phase, that follows.
The cutoff percentile, which often falls between 92 and 96%ile, is the so-called lowest percentile of final offer conversion.
How is the daily life in MICA, Ahmedabad in terms of food, hostel and its timings, etc?
MICA Ahmedabad’s campus life is indeed exciting and vibrant. Let's break down the key aspects of campus life at MICA based on the information provided:
- Food: MICA provides a diverse and delicious food experience with four daily meals - breakfast, lunch, dinner, and snacks. Festivals and events receive special food arrangements.
- Chota Canteen: The 24/7 open canteen at MICA, allows students to customize their food preferences, and items can be named after them. This offers flexibility and convenience to cater to individual tastes.
- Hostel Life: In the first year, students share rooms with a partner, and in the second year, they get single rooms. There are different hostels for first-year students, including Parijat (Girls Hostel), Palash (Boys Hostel), and Silver Oak (Co-ed Hostel). In the second year, students have the flexibility to form their groups and choose hostels based on their preferences. Hostels play a crucial role in campus events and activities.
- Campus Activities: The campus and library are accessible 24/7, offering a conducive environment for students to study and work on assignments. Students are heavily involved in assignments, committee work, events, and sports.
Overall, it seems like MICA offers a lively and engaging campus life with a focus on academics, extracurricular activities, and a diverse range of food options.
Which is better, IIM Indore or MICA?
MICA is an excellent choice for Digital Marketing and Advertising. The institute has a great faculty base. The placement opportunities offered are pretty good. MICA placements 2022 ended with an average CTC of INR 19 LPA. While the highest CTC offered was INR 57.51 LPA.
If you aren’t sure about specialization and want to explore different domains, choosing IIM Indore will be better.
How is the digital marketing program offered by MICA in association with Upgrad? How is it and how credible is it?
One of my relatives is pursuing the Digital Marketing course offered by MICA in association with Upgrad. He is a marketing professional and has an MBA in Marketing. He was looking to upskill himself in digital marketing and choose this course based on the recommendations he got from his peers.
- According to his experience of 3 to 3.5 months in the program, it is worth the time, money, and effort. The course does take on an average of 6 hours a week. However, the course designed in a way that is quite convenient for working professionals. It is systematically broken into small videos to fit the busy schedule of working professionals.
- There are non-graded assessments, live projects, resume building, and career mentorship programs.
- They also provide extra reading materials as Digital Marketing is a quite vast field and you will need to keep yourself updated by reading up. They also cover the basic information that freshers need to know but hesitant to ask.
- If you are looking for upgrading your skills in Digital marketing then Upgrad’s program is definitely a good choice. They also offer three specializations.
To know more about the course you can visit the official website of Upgrad. They do deliver what they promise.
How good is MICA, Ahmedabad in terms of ROI, learning experience and campus life?
Since you have specifically mentioned the aspects on which you want info, I will go straight to the point.
Learning experience: The pedagogy and curriculum are industry relevant and are updated on a yearly basis. The students are taught about Marketing from Day one covering all the arenas. It’s the relevancy and well-structured nature of the curriculum combined with excellent pedagogy that gives the students of MICA an edge over other students of B schools like IIMs during internships
The course is specially designed for Marketing enthusiasts. The students win many corporate and B-school competitions like Mahindra War Room, HUL Lime, etc. owing to the institute's specialization in Marketing. These competitions fill the gap between the theoretical and practical knowledge we gained in class.
Campus life: The MICA campus is one of the liveliest campuses across India. A student-driven committee organized fun events and kept the spirit alive on campus. We have football, cricket, Game of Thrones, and other movie screenings. Birthdays at MICA are celebrated with much fun. You will get a baggage of memories just in 2 months that will stay with you throughout your life.
ROI: MICA fees are not less given how coveted the course is. This year the fee was ?21 Lakh. The course is priced competitively but it is still not as high as the fees charged by private B Schools like NMIMS or IIMs. After interacting with a few alumni I got to know that most of them managed to repay their loans within 3-4 years. So overall the ROI is pretty good.
What score (in MICAT) is need to get a GE & PI call from MICA?
MICA, also known as Mudra Institute of Communications, Ahmedabad, offers its flagship Post Graduate Diploma in Management - Communications (PGDM-C) program. Admission to the program is a two-step process consisting of the following:
- MICAT: MICA Admission Test
- GE & PI: Group Exercise and Personal Interview
To receive a GE & PI call from MICA, you need to secure a minimum qualifying score in MICAT. The cutoff score for MICAT varies every year, and it depends on various factors such as the number of applicants, the difficulty level of the exam, and the available seats. However, based on the previous years' cut-off, you can expect the minimum score required to get a GE & PI call from MICA to be around 45-50 marks out of 105 marks.
It's important to note that getting a GE & PI call doesn't guarantee admission to the program. The final selection is based on your overall performance in the MICAT, GE, and PI, along with your academic record, work experience, and extracurricular activities. Therefore, it's advisable to prepare well for the exam and give your best in the selection process to increase your chances of getting admission to the program.
PG Certificate Digital Marketing Course at MICA vs CDMM @ Digital Vidya, which one can help me make the career switch from traditional to digital?
MICA and Digital Vidya are some of the most renowned institutions of India and offer a course in digital marketing. On the basis of the brief interactions I had with some of the students of both the institutions, I have to say both the courses has its advantages.
Here is a brief overview of the courses.
|
Particulars |
MICA |
Digital Vidya |
|
Course Name |
PG Certificate Digital Marketing |
Certified Digital Marketing Master |
|
Duration |
6-11 months |
4-7 months (Online) 3-4 months (Classroom training) |
|
Course fees |
70,000+ GST |
49,900+ GST |
Here are some of the attractive and most prominent features of both the institutions.
MICA:
MICA is one of the most prestigious institutes which offers a digital marketing course.
The course is designed to give students exposure to various aspects of digital marketing to be future-ready. The lectures are conducted online i.e Live Streamed. All students will have 24×7 access to Talentedge's Cloud Campus which includes study materials, case studies, and assignments. Students can also have real-time chat with the professors during their live sessions.
Digital Vidya:
Digital Vidya is one of the leading professional training companies that provide digital marketing and various programming courses. Digital Vidya is also an official associate partner with Google and Microsoft.
The course includes several module assignments related to Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Inbound Marketing, and Web Analytics. The students are also taught various case studies from various companies like PUMA, Myntra, Microsoft, Cadbury, etc. Both online and Classroom training is available.
Both courses have their perks. These courses are tailored to provide a comprehensive understanding of Digital Marketing and its various aspects. So, choose your pick based on various parameters such as preference, cost curriculums, etc.
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