GIM or TAPMI: Which one is better for marketing and why?

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Rajendra Sharma Posted On - Mar 5, 2022
MBA Marketing & Finance, Goa Institute of Management (2016)

GIM is definitely better for Marketing specialization due to factors like location, small batch size, and past records. 

Here are the salary highlights of 2021 for Marketing - 

  • GIM Average Package - INR 11.11 LPA
  • GIM Highest Package - INR 21.34 LPA

Also, GIM alumni can be found in top marketing companies across the globe.

Other than great placements, GIM is known for its Marketing curriculum. They offer the best case-based theoretical solutions. The visiting faculties at GIM are well-known across the country. Some of them have industry experience of over 10 years. You won’t find the tips and tricks they share about practical marketing in any book.

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Janvi Sheth Posted On - Apr 22, 2021
MBA Healthcare Management & Marketing, Goa Institute of Management

When we talk about a particular field in any college it is like choosing the best fruit among others. But when it comes to marketing it is something that is in demand due to the highly digital surge. Now, whether choosing marketing to pursue from GIM or TAPMI let me make it easy for you.

In GIM, marketing is much better as its course structure is designed for a specialized simulation game in Marketing, namely Markstrat. In the past, GIM also has received accolades for its curriculum designed for Marketing.

TAPMI and GIM are close and can be compared in so many things. Such as Rankings, placements, roles offered, infrastructure, etc. given below:

Particulars

GIM

TAPMI

NIRF Ranking (Overall)

48

27

Fees

17.21 Lacs

15 Lacs

Companies

Genpact, Godrej, Boyce Co LTD, GTL and Hindustan Unilever, and many.

Deloitte, Grant Thornton, HDFC, ICICI, EY, Wipro, Magic bricks and many.

Highest Package

INR 25.6 LPA

INR 25 LPA

However, as GIM has a smaller batch size, it defines a very important parameter to choose a college. Both of these colleges will provide you with equal opportunities. But GIM as an add-on will provide you a better campus life.

The marketing department of GIM also represents some wonderful faculties from all over the country. Some have Industry experience for over 10 years. The tricks and tips they give about practical marketing won't be found in any book.

Moreover, GIM is known for its Marketing curriculum. The institute provides the best case-based theoretical solutions. GIM's Alumni base is present in the Marketing Departments of some of the top companies in India and on a global scale.

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