What are the books IIM A, B, and C follow for finance, marketing, strategy and operations management?
At IIM ABC, textbooks aren’t the primary source of learning. Textbooks are used more as reference material. Students mostly learn through classroom and case studies. Here are the books that are generally recommended for Finance, marketing, Strategy, and Operation Management.
- Accounting by Anthony, Hawkins, and Merchant
- Principle of Marketing - Philip Kotler
- Operations Management - Stevenson
- Economics - Paul Samuelson
- Microeconomics - Paul Krugman
- Macroeconomics - Dornbusch, Fisher and Startz
- Competitive Strategy - Michael E Porter
These are the reference books used in the first year.
Comments
Textbooks aren’t the main source of learning for IIM A, B, C. Students get to learn the most in the classroom. Textbooks are used as reference materials. Although the institutes often recommend textbooks. Students are also provided with individual copies of these textbooks.
- Corporate Finance by Charles Horngren
- Accounting by Anthony, Hawkins, and Merchant
- Legal Aspects of Business by Akhileshwar Pathak
- Human Resource Management by Gary Dessler and Biju Varkkey
- Marketing by Kotler
- Microeconomics by Prof Satish Deodhar
- A first course in Probability by Sheldon Ross
These are some of the textbooks for the first year. Although you should keep in mind that most of the learning at IIM happens in the classroom through peer interaction. While studying these textbooks will teach you a lot, these can’t be substituted for the 2 years of learning at these institutes.
Comments
By discussing other courses, as well as the teaching style, The question can be better understood.
The teaching method of IIM Ahmedabad is case pedagogy. It elaborates case discussions, accompanied by books as well as readings from different reputable journals, magazines and online articles.
Students are provided with case packs, which combine the cases with the readings needed. These readings are most often certain chapters from a book. The case pack is self sufficient which eliminates the need of a book.
Everyone is aware of exactly what will be taught on what day, so it becomes more meaningful to plan and participate in the lesson.
Now focussing on the broader areas, such as how much they are driven by cases vs. readings/books. For the different areas like economics, marketing, operations, finance and strategy the books that we follow are:
Economics - The courses are entirely driven by theory.
- Economics : Paul Samuelson
- Macroeconomics : Errol D Souza
- Microeconomics : Paul Krugman
- Principles of Macroeconomics : Gregory Mankiw
Finance and Accounting - The courses are mostly driven by books rather than cases.
- Accounting : Anthony
- Cost Accounting: A Managerial Emphasis : Horngren
- Investments : Bodie, Kane and Marcus
- Investment Valuation : Aswath Damodaran
- Options, Futures and Derivatives : Hull
- Principles of Corporate Finance : Brealey, Myers, Allen
- Trading and Exchanges : Haaris
Marketing and Business Research - The courses are mostly driven by cases
- Business Research Methods : Cooper and Schindler
- Principles of Marketing : Philip Kotler
Operations Management - The courses are largely driven by cases and less by books
- Operations Management : Stevenson
Strategy - The courses are focuses equally on cases and books
- Competitive Strategy : Porter
- HBR's 10 Must Reads : On Strategy
- Competing for the Future : Hamel, Prahalad
Others -
- A First Course in Probability : Sheldon Ross
- Human Resource Management : Dressler
- Legal Aspects Of Business : Akhil Pathak
I hope my answer will help you in future. There are more books which you can find in bookstores and also online. Do not worry, because the syllabus is designed in a way that reduces the usage of books. They are mostly used as a reference material. They mainly focus on case studies for core learning. Best of luck!
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