I am interested in marketing and operations. Which college should I choose for this - IMI Delhi or IIT Roorkee?

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Kushagra Gupta Posted On - Mar 3, 2023
PGDM in Banking and Financial Services, International Management Institute (Graduated 2020)

If you are a marketing enthusiast, IMI Delhi is a much preferable option for you. IIT Roorkee is known for its specialization in Operations and Systems only. To avail of an enriching B School experience one must try not to go for a technical institute unless it is IIT Bombay or IIT Delhi. While the Department of Managements of IITs do excel in Operations they lack in domains such as finance, marketing, HR, and strategic management. Only the exclusive B Schools excel in these specializations.

The main requisites of a rich B School life are

  • Clubs and committees
  • Excessive corporate exposure
  • Relevant curriculum

Corporate exposure is sought through corporate competitions, guest lectures , conclaves, and live projects owing to alumni connections and the location advantage of being in Delhi or Mumbai. At a B School the clubs and committees are initiated and operated by Management students themselves whereas, at IITs, it’s the younger BTech graduates that do so. 

So it’s the core B School life you will be missing out if you chose DOM at any Technical institute. No doubt the fees are much lower than an exclusive B School but you will be missing other things big time.

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