IIM Lucknow Introduces a 10-Month Chief Marketing Officer Program: Check Details Here

New Delhi: Indian Institute of Management (IIM), Lucknow has originated a first-of-its-kind Chief Marketing Officer Programme in partnership with Emeritus. The online course will commence on September 30, 2022.

As per IIM Lucknow, Business executives, aspiring and new CMOs will be able to lead marketing innovation and business growth toward providing improved ROI thanks to the 10-month curriculum.

The IIM-L CMO Program Has Been Specially Curated For Senior Professionals And Business Leaders.

With the help of the Chief Marketing Officer Program, professionals can improve their industry-relevant, hands-on skills and provide transformative marketing excellence that will increase their company's growth, profitability, and impact.

This program, taught by renowned IIM Lucknow faculty and industry experts, is intended for senior professionals and business leaders with over ten years of work experience. It is delivered through engaging live online sessions and a four-day in-campus immersion at the IIM Lucknow campus.

The program's curriculum comprises seven modern modules, a capstone project, real-world case studies, practical marketing strategy simulations, and master classes from leading industry experts.

These elements will help students gain proficiency in making decisions based on data in real-time, not just for marketing but for the entire corporate strategy. Participants will qualify for the renowned IIM Lucknow Executive Alumni Status and earn a certificate of completion from IIM Lucknow upon completing the program.

First-Come, First-Served Admissions

Through this program, participants can interact, pick the brains of, and network with accomplished CXO colleagues. Candidates should know that the program will start on September 30, 2022.

Enroll today to reserve a seat because admissions are on a first-come, first-served basis, and the program fee is INR 4,11,000 + GST.

Dr Rajeev Kumra, Professor of Marketing, and Dr Kshitij Awasthi, Associate Professor of Strategic Management, at IIM Lucknow, who are the program's directors, commented on the program's launch, saying, “In recent years, the marketing team and the CMO's roles have expanded and become more nuanced, requiring greater agility and digital dexterity.”

They also added,“We designed this program's curriculum to equip emerging, new, and experienced CMOs with the right arsenal: customer psychology, digital marketing strategies, data analytics, scaling business growth, and advanced leadership skills.”

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