Dr. Anamika Singh is the Director of Sinhgad Institutes of Management and Computer Application (SIMCA). She is a science graduate, with an M.B.A. in marketing and a Ph.D. in the field of Marketing and Advertising. She has over 16 years of academic experience. She is doing a Post-Doctoral Fellowship from Lincoln University, Malaysia. She is a true academician and a passionate teacher at her roots and believes that acumen comes with the power of knowledge. She has a very vast teaching portfolio including subjects such as Basics of marketing, Marketing Management, Consumer Behavior, etc. She has done extensive Faculty Development Programme from the premier Institute, Indian Institute of Management, Ahmadabad. 

SIMCA Pune

What are the key factors that keep you connected with the education sector?

“An innate passion for teaching and the ability to influence the lives of future leaders”

The major key factor which keeps me connected with the education sector is the noble cause of imparting education to the people of the society. My passion for teaching, the pleasure of building a ‘Corporate Career’ for Students, and the contentment of nurturing many professionals.

What is your philosophy of leadership?

“A strong belief in consensus and a participative approach in professional environments”

Being a leader I believe in Transformational Leadership which is the need of a contemporary dynamic environment. I often execute the changes in tandem with the team. 

How do you strategize the marketing and administration of your school?

“A strong digital presence amongst the students and creating awareness for a wide reach”

  • Preparing a Comprehensive Academic Calendar including scholastic, and extra-scholastic activities to achieve holistic development is essential. 
  • Delegation of tasks and allocation of resources for the ease of execution to ensure smooth functioning of the system.
  • To create the brand name of the Institute and maintain it, SIMCA keeps itself very active and visible digitally through various social media. 

What is your opinion on the New Education Policy 2020 and its benefit to the students?

“NEP aims to raise the overall standard of education, provide flexibility and create employable graduates”

The best feature of the New Education Policy is to help students to develop scientific temper from a young age. The NEP aims to make it easier to set up new quality of higher educational institutes that will be at par with the competitive global standards. The NEP 2020 suggests an array of reforms to school education, with a focus on flexibility of subjects and eliminating silos between streams of learning. Education leads to employment and a new education policy ought to create more employable individuals.

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What do you think your responsibilities to the Institute and the students are?

“Giving priority to students’ academic needs and support them in their journey”

Maintaining an institutional brand name and contributing to achieving institutional vision becomes imperative for any leader. Besides, creating a conducive learning environment is of utmost importance for the holistic development of students as a core intuitional responsibility. 

What are some of the biggest challenges you see for higher education?

“The democratization of education and implementing research-based methods are notable issues”

Skill-based and research-oriented teaching methodologies must be brought into practice. So far it’s a distant dream. To develop students from rural backgrounds, and making them Industry ready is also a challenge. However, SIMCA has been overcoming the same since 2004 and producing brighter students every year. 

Any suggestions you would like to give to the current youth and the aspiring students?

“Become knowledgeable enough to bring about positive changes in the society”

I would urge today’s youth to rationalize their thought process irrespective of their cultural and racial background to have a peaceful and contented life. Also, focus on required job skills and personality development for gainful employment which is essential for endurance.

What are some plans that you’re currently (or will be) designing for international affairs?

“International academic collaborations to spread our wings globally”

To provide global exposure to our students we are putting efforts to establish MOU’s with various renowned Universities across the world. Also, efforts were made to connect overseas Alumni to gain a new perspective about cross cultural awareness and sensitivity.

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