Emeritus

IIM Indore’s Executive Programme in Digital Marketing will enable participants to:

Reimaging marketing in the digital age to create change and sustain growth.
Understand the impact of the Internet on consumer expectation and behavior.
Develop a digital marketing strategy using models and processes.
Leverage new technologies to target customers, personalize content, measure performance, and constantly improve performance.

MICA's Certificate Programme in Strategic Brand Management and Communications will show learners how to build brands, launch mission critical products and services, and acquire new customers.

Taught with the right creative approach and placement, this programme will teach learners the essential framework towards marketing, branding and communication strategy effective both in times of peace or crisis.
One will learn how to formulate and implement successful brand strategies, think critically, and recalibrate the ways in which we persuade and connect with customers.

Leverage data-driven growth strategies.
Describe how to collect and prepare data for analyses.
Analyze data using analytics tools and gather business insights.
Use data-driven decision-making to make more informed business decisions.
Test whether their analyses confirm their hypothesis.
Describe ways to apply ML techniques in their work to solve business problems.

Understand the need and potential impact of digital, and learn to adapt to this fast-changing environment.
Consolidate a strong foundation in the current competitive market through a high level digital-led strategy.
Explore emerging technologies like IoT, Blockchain, AI/ML.
Use techniques to calculate risks and rewards of digital implementation in the changing industry landscape.
Create strategic & operational plans across the value chain.

Ideate, test, and launch products that customers love and are always ahead of the competition.
Learn competition analysis, roadmapping, prototyping, A/B testing and much more.
Get access to Emeritus Career Services, which empowers learners to manage their career proactively.
Unlock their potential with globally renowned faculty, 3 hands-on projects, 7 masterclasses with leading product managers, and 9 essential tools in PM toolkit.

Develop a product mindset needed to bring viable products (or services) to market.
Define the problem a product will solve while mapping the customer’s journey and articulate user personas.
Analyze strategies and frameworks for developing, marketing, and selling a product.
Evaluate product road mapping and prototyping decisions using various product management techniques and practices.
Outline a plan to create a competitive scalable product using key product development strategies and frameworks.

Increase ROI, customer lifetime value and firm profitability aligned with business goals.
Plan and implement search engine and social media campaigns in simulated environments.
Leverage insights from the digital marketing funnel to reach customers and enhance engagement.
Maximize reach, engagement and conversions with optimized paid campaigns.
Measure, analyze and optimize campaigns using in-demand metrics and best practices.
Build frameworks for the successful planning and execution of campaign strategies.

Manage healthcare organization's budgets and expenses to remain sustainable and achieve their organization’s business objectives.
Understand the process of strategic outreach, building marketing strategies and communications designed to attract healthcare consumers, guide them through their healthcare journey, and keep them engaged.
Getting a holistic overview into the accounting & capital management processes of the healthcare industry.
Learning operational frameworks and how to apply them in everyday situations through real life examples.
How to oversee the day-to-day practices of a healthcare facility that impact the client experience and organizational goals.

The Data Science and Machine Learning Programme by IIT Delhi is a six-month live online program that will help learners become industry-ready with an in-depth understanding of in-demand data science and machine learning tools and techniques with Python.
The program's industry-oriented curriculum will give learners exposure to statistics for data science, optimization formulations with ML, deep learning, and storytelling with data.
Learners will also gain hands-on experience with tools such as Python and real-world case study discussions.

Develop the product mindset needed to bring viable products or services to the market.
Map customer journeys and user personas to define and solve problems through products.
Analyze strategies and frameworks for developing, marketing, and selling a product.
Evaluate product roadmapping and prototyping decisions using various product management techniques and practices.
Outline a plan to create a competitive scalable product using key product development strategies and frameworks.
Identify market segments and effectively target groups through marketing and communication strategies.

IIT Delhi’s Certificate Programme in Project Management will help learners understand project management concepts and principles and deliver projects with a precise focus on time, budget, and quality.
It will introduce learners to the tools and techniques used for comprehensive project management – from its initiation to closing.
Enrolling in this programme will equip learners with robust planning abilities, and the capacity to set clear goals and realistic objectives and achieve them with a single-minded determination.