Bachelor of Arts [B.A] (Marketing Management)
STEM Course
4 years
full time
On Campus
€6,593/Yr
€6,593 /Yr
- In the course of globalization, it is becoming increasingly important for companies to recognize the needs of consumers at an early stage.
Marketing is a multifaceted field that deals with market developments, current and future trends and consumer behavior in order to gain competitive advantages early on with innovative measures. - It is important to make certain customer groups aware of a brand (brand awareness) and to activate it for purchase. The long-term goal is for customers to develop brand loyalty and bond emotionally to the brand.
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Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Winter Intake | |
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | €6593 (EUR 6593) |
Eligibility & Entry Requirement
- A Certified secondary education certificate, the entrance qualification for Universities/Universities of Applied Sciences or equal qualification and tertiary education certificates if applicable. School leaving certificates from outside Bavaria must be officially approved as being equivalent, where necessary.
- Curriculum Vitae is required.
- A letter of motivation is required.
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Axol Science Scholarship | Scholarship per student€ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| QS scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| ASID Foundation Legacy Scholarships | Scholarship per student€ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based | |
| VueVille Future Technology Scholarship | Scholarship per student€ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| MAWISTA Scholarship | Scholarship per student€ 6,691/Yr$6,691 | Level Of StudyBachelor | TypeEasy-to-Apply | |
| Friedrich Ebert Foundation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based |
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Important Dates
| Program | Important Dates |
|---|---|
| M.A Fashion Management | Application Deadline For Summer Intake (15th Dec 2023) Application Deadline For Winter Intake (15th Jun 2024) |
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