Post Graduate Diploma in Advertising

Introduction to communication

Communication and Audiences, .Mass Communication Theories, The Print Media, Introduction to the Audio Visual Media, Media Organizations of the Government

This paper focuses on making the students understand the fact that advertising is persuasive form of Communication.

Introduction to advertising

Advertising in Economy, Advertising and Marketing, The Advertising Business, Advertising Theories, Social, Ethical and Legal aspects of Advertising

This paper aims at studying the evolution of advertising as a discipline.

Principles of public relations

Four elements of Public Relations, Evolution of Public Relations, Development of Public Relations in India, Organisation for Public Relations, Public Relations and Publics, Future of Public Relations

The purpose of this paper is to study the evolution of Public Relations as a discipline.

Creating advertisements

Introduction to Typograpy, Principles of Design, Setting Advertising, Developing Advertising Strategy, Introduction to copy writing, Message, Making Radio Commercials, Television Advertising

The objective of this paper is to study the art and craft of creating advertisements for various media

Advertising & PR

Public Relations as Communication, Public Opinion, Techniques of propaganda, The nature of public issues, Employee Relations, Shareholder Relations

The aim of this paper is to understand the different publics and establish effective public relations.

Media planning

Media planning process,

Segmenting and targeting,

Media selection,

Planning,

Tactics and implementation

Media effectiveness

This paper provides an insight into the field of media planning.