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MBA Sales and Marketing: Courses, Admission, Colleges, Syllabus, Jobs

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Sounak Banerjee

Associate Content Manager

MBA Sales and Marketing is a marketing and business management course that studies principles of business and management in the marketing field. It is a 2 year PG course that studies planning, organizing, staffing, managing, operating and controlling of sales and marketing in the job market.

Candidates have to pass UG degree in any discipline with minimum 55% marks to be eligible for the MBA Sales and Marketing course. The students, who are in their final year of graduation, also can apply for this course. Check MBA Full Form 

For admission into MBA Sales and Marketing course, candidates may need to appear for entrance exams like CAT, XAT, SNAP, etc. Top colleges offering MBA Sales and Marketing are Chandigarh University, Lovely Professional University, Annamalai University, etc.

MBA Admissions 2023 MBA Distance Education MBA Online

MBA Sales and Marketing graduates will be having good opportunities for those who want to serve in this field. The employees can earn around INR 2 to 10 lakh every year in India. The top recruiters are ITC Ltd., Google, Microsoft, Hindustan Unilever, Amazon, Reckitt Benckiser, Marico, Flipkart, Mondelez etc.

MBA in Sales and Marketing Course Highlights

Course Type Post-graduation
Course Duration 2 years
Course Examination Type Semester Type
Course Eligibility UG Degree from any field
Course Admission Process Merit and Entrance
Average Course Fee INR 2 to 8 lakh
Average Salary INR 2 to 10 lakh
Top Recruiting Companies Amazon, Flipkart, Pepsico, Hindustan Unilever, etc.
Job Position Sales and Marketing Manager, Frontline Executive, Area Sales Manager, Senior Sales Executive, Retail Sales Associate, Sales Specialist, etc.

About MBA in Sales and Marketing

  • MBA in Sales and Marketing is about sales and marketing management and planning, organizing and managing of the management elements, which helps one to get job placement after the course
  • The course is offered to only those who have a certificate of 3 year bachelor degree in any discipline or BBA course from a recognized institute or university
  • All the interested candidates can apply through either online or offline mode. They must need to sit for an entrance exam followed by group discussion and personal interview to get admission in this course
  • One can choose to be Sales and Marketing Manager, Pre-Sales Associate, Sales and Marketing Executive, Sales Specialist, Growth Manager, Frontline Executive and so on
  • Those who have higher degree and other skills in sales and marketing field, they can get promotion in their jobs
  • A fresh working professional can earn around INR 2 to 8 lakh in India and the experienced one can earn around INR 8 to 10 lakh per annum

Why Study MBA in Sales and Marketing?

  • Candidates who are interested in the sales and marketing field can get opportunities after the completion of this course. In this course, learners can learn how to communicate with the clients and customer in the job and business market
  • With the degree in MBA Sales and Marketing, you can find a job in many sectors, like in banking, tourism consultancy, media, retail, advertising etc.
  • In this course, you can learn how to manage cash flow and financial projections and how to start business to attract the investors
  • With an MBA degree in Sales and Marketing, one can do further research study like, PhD in Sales and Marketing
  • This course helps one in knowing the current trend and scenario of marketing and sales. This course provides both theoretical and practical framework to increase the career options in sales and marketing fields

MBA in Sales and Marketing Admission Process

  • Applicants can apply through either online or offline mode into the course. They are required to submit all the documents (Aadhar Card, 10th, 12th, bachelor degree mark sheet and certificates, Proof of address, Voter ID card)
  • Admission into this course is generally done on the basis of the marks obtained in entrance test, personal interview and performance in group discussion
  • Applicants must have minimum 50% in the bachelor degree level to apply for this course
MBA GD Topics One Year MBA MBA without Entrance Exams

Eligibility

  • The basic eligibility criterion for this course is minimum 50% in the under-graduate level
  • The students must have to complete their graduation from a recognized institute to apply for this course
  • Required mark for the reserved category candidates is 45%

Entrance Exams

Exam Name Registration Date Exam Date
SNAP August 04 - November 24, 2022 December 10, 18, and 23, 2022
XAT August 10 – December 12, 2022     January 08, 2023
NMAT August 01- October 12, 2022 October 10 - December 19, 2022
CAT August 3 – September 21, 2022  November 27, 2022

Type of MBA in Sales and Marketing

MBA in Sales and Marketing is a 2 year duration course which is offered through regular mode, online mode and distance education mode.

Full Time

In the regular mode, the course is offered to those who have completed their under-graduate degree course in any discipline. To pursue the regular post-graduation degree course in sales and marketing, the applicants must have to score 50% in the under-graduate degree course.

Online

The online course is offered by a few institutes to the students who are unable to attend the regular classes. Top online course provider in India are-

Course Name Platform Average Fees
PG Degree in Sales and Marketing upGrad, Mumbai INR 4 lakh
MBA in Sales and Marketing Amity Online, Noida INR 3.13 lakh
Certificate in MBA Sales and Marketing TalentEdge, Mumbai INR 1 lakh
Certificate course in Sales and Marketing Udemy NA
Sales and Marketing courses NMIMS INR 1.2 lakh

MBA in Sales and Marketing Distance Education

  • The distance education in sales and marketing management is a flexible course for those who can’t afford to learn through regular mode. 
  • The course is flexible and offered by the government. recognized universities.
  • Admission to the distance course is done through either merit basis or entrance exam. Candidates need to apply through offline mode to get admission in this course.

Some of top colleges offering the course are as follows

College Name Average Fees (INR)
IGNOU INR 37,800
Sikkim Manipal University- Distance Education INR 80,000
IMT- Center for Distance Learning INR 88,000
NMIMS Global Access School for Continuing Education INR 83,000
Symbiosis Center for Distance Learning INR 37,000
Annamalai University, Tamilnadu INR 25,850

MBA in Sales and Marketing Syllabus

Semester I Semester II
Financial Accounting and Reporting Corporate Finance
Management Theory and Practices Organizational Behavior
Research Methodology and Statistics Operations Management
Decision Sciences Human Resources Management
Managerial Economics Marketing Management
Information systems for managing business Macroeconomic theory and policy
Semester III Semester IV
Business communication-I Business communication- II
Software lab. Personality development lab
Strategic management Project management
Entrepreneurship management International business and business ethics
Summer training evaluation Capstone project

MBA Sales and Marketing: Top Colleges

College Name Average Fees (INR)
Parul University INR 1.8 lakh
Amity University, Mumbai INR 2.8 lakh
BMT University, Gujarat INR 2 lakh
KK Modi University, Chattisgarh INR 2.8 lakh
Royal Global University, Guwahati, Assam INR 4.2 lakh
VITS, Uttar Pradesh INR 1.2 lakh
Chandigarh University, Punjab INR 3.6 lakh
Amity University, Lucknow INR 2.9 lakh
Amity Business School- ABS Noida INR 5 lakh
Raj Kumar Goel Institute of Technology and Management (RKGITA), Uttar Pradesh INR 2.6 lakh

MBA Sales and Marketing: Abroad

  • Anyone who wants to study MBA in Sales and Marketing must have a bachelor degree in Commerce/ Business Administration/ Marketing or any related course with minimum 50% marks. 
  • They also must have to pass GMAT, GRE or other tests to get admission in an International College or University. 
  • With the bachelor degree certificate, the applicants must have to gain an English Language Certificate to get admission in any international university. 
  • Along with the above mentioned qualification and certificates, they must carry a VISA to study abroad. 
  • The students, who have work experience of 3 to 5 years in the sales and marketing or business sectors will get preference.
College Name Average Salary
University of Pennsylvania, Philadelphia INR 58.7 lakh
Duke University, NC INR 45.2 lakh
Northwestern University, Evanston INR 53.9 lakh
Harvard University, Boston INR 54 lakh
University of Newcastle, Callaghan INR 23.4 lakh
University of Queensland, Brisbane INR 45.7 lakh
Stanford University, Stanford INR 54.4 lakh
University of Chicago, Chicago INR 44.4 lakh
York University, Toronto INR 20 lakh
Wilfrid Laurier University, Toronto INR 25.3 lakh

MBA in Sales and Marketing Jobs

Job Profile Job Description Average Salary
Senior Sales Executive Their role is to guide the sales representatives and check the sales activities and manage the sales accounts. They also have to monitor the sales competitors to enhance the business and sales in the company. INR 5.23 lakh
Sales Specialist Their role is to improve the sales and marketing field and to help the organization to grow their business in the sales and marketing area. INR 13.12 lakh
Retail Sales Associate Job role of the retail sales associate is to help the customers to find proper products in store and to ensure the stock of the store INR 1.30 lakh
Area Sales Manager The area sales manager have to manage and lead the field sales representatives and implement and execute the business strategies to help the company to grow and get the sales target INR 11.90 lakh
Frontline Executive The frontline executive works on the front line in any business company INR 9.2 lakh
Sales and Marketing Manager Job of the sales and marketing manager is to do research and develop in the sales field and also to do planning of new sales to enhance the benefit of the company INR 4.9 lakh

MBA Sales and Marketing: Top Recruiters

Amazon Pepsico
Hindustan Unilever Bharti Airtel
Vodafone Cadbury
Technosystems IT Solutions Hitachi Careers

MBA in Sales and Marketing Scope

After completion of this program there is a good opportunity for the aspiring candidates. One can become a sales manager, sales executive, marketing manager etc.

Higher Education

  • With the certificate of passing in MBA sales and marketing, one can apply for higher studies in any university of India
  • In PhD in sales and marketing course, the interested students required to spend around INR 50,000 to 4,00,000
  • There are many specialized sub topics in sales and marketing field, where one can do their research study after completing MBA degree

Job

  • There is a great demand of the MBA students in the job market
  • With the degree of MBA and skills in the field, one can easily get a job in any marketing and sales company
  • There are also some companies which are hiring MBA graduates for online jobs. In the online jobs they can earn around 10 to 14 lakh per annum
  • And in the offline jobs, the MBA sales and marketing graduates earn approx. INR 6 to 20 lakh per annum

MBA in Sales and Marketing: FAQs

Ques. What is the scope after the MBA sales and marketing course?

Ans. Job places after completing MBA Sales and Marketing are advertising, media, retail, and tourism management. In these fields, the MBA graduates can earn approx. INR 2 to 8 lakh per annum in India.

Ques. Is there any scholarship offered to the students to do MBA sales and marketing courses in India?

Ans. Yes. The scholarships are awarded by some top B-Schools and IITs, IIMs, and some trustees to the meritorious and needy students. Application for the scholarships starts in July or August month. Some of those scholarships are- ONGC Scholarship, Aditya Birla Scholarship, BML Munjal University MBA Scholarship, IDFC First Bank MBA Scholarship, OP Jindal Engineering and Management Scholarship Scheme etc.

Ques. Is Distance or Online MBA in sales and marketing a good career choice?

Ans. Yes. The distance and online courses are good and have a demand in the job market. The courses are flexible and can save time and energy of the students.

Ques. What are the popular Online MBA in sales and marketing courses?

Ans. Masters in Global Digital Marketing, Product Marketing Fundamentals, Sales Enablement Fundamentals etc. are some of the popular courses chosen by most students.

Ques. Is there any need for an entrance test to pursue online MBA in sales and marketing?

Ans. No. To pursue online MBA courses, one needs not to sit for any entrance exam.

Ques. Is the entrance exam required to do a distance MBA in sales and marketing?

Ans. Yes. To do an MBA in distance learning mode, one must have to clear MBA entrance examinations which are conducted at national/ university/ state level.

Ques. What are the top entrance examinations for MBA courses in India?

Ans. CAT, MAT, XAT, SNAP are the top entrance exams for MBA courses in India.

Ques. Which company offers more to the MBA in Sales and Marketing graduates in India and how much?

Ans. Engineers India, Larsen & Toubro, Hindustan Unilever, Asian Paints and Whirlpool offer more salary to the MBA in sales and marketing graduates. They offer around INR 8 to 20 lakh per annum.

Ques. Which state of India is best for MBA sales and marketing graduates?

Ans. New Delhi, Bangalore, Pune, Mumbai, Chennai are the top cities where MBA sales and marketing graduates can get jobs easily.

Ques. Which country is best to do MBA sales and marketing?

Ans. USA, Australia, UK and Ireland are the top countries where any international can pursue MBA sales and marketing courses.

Ques. What is the average fee for the international students to do MBA sales and marketing abroad?

Ans. Average fee for the international students is INR 20 to 50 lakh.

Master of Business Administration [MBA] (Sales & Marketing) : 47 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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