Graphic Designers are the ones who are responsible for creating visual content using various elements like photographs, colours, typography, illustrations and icons. Graphic Designers should possess various skills such as creativity, teamwork, curating innovative ideas and many others. Graphic Designers nowadays are majorly responsible for creating logos, designs used in books and magazines and newspapers, designs used in product packaging and advertisements. The major responsibility of a Graphic Designer is to create attractive designs using their artistic visions. They work manually or use different software to complete their projects.
In order to become a Graphic Designer aspiring students can pursue various Undergraduate and Postgraduate Graphic Design courses. India is home to some of the top Graphic Design Colleges who offer courses in Graphic Designing starting from a Certificate degree to a Postgraduate Degree. Check: Online Graph Design Courses
A graphic designer also works for other government and non-government organizations such as entertainment industries, publication houses, websites, government ministries, packaging industries, etc. According to Payscale, the average annual salary of a Graphic Designer in India is around INR 2,98,693 which can grow upto INR 12,00,000 per annum with experience and expertise. Read More: Graphic Design Softwares
Table of Contents
3.1 Visual Designer
What does a Graphic Designer do
The responsibility of a Graphic Designer is to work with the clients and understand their design requirements and budget for the same. Graphic Designers also need to work with UX designers and UI programmers to understand the graphics needs of an application or software. Graphic Designers should always keep themselves updated about the current trends and never stop learning new skills to ensure their growth and survival in this competitive world. A graphic designer has to manage time effectively and finish the work within deadlines.
Some of the other responsibilities of a Graphic Designers are as follows,
- Understand design requirements and visualize them
- Schedule projects and optimize the cost
- Illustrate the designs manually or using software
- Testing of designs on different devices
- Take feedback from the organization and make the required changes
- Ensure the effectiveness of designs.
Graphic Designer Jobs
There are many types of graphic designers with different skill sets and job responsibilities. Most of the graphic designers have slightly overlapping job roles. Some of the important jobs of a graphic designer based on their specialization and niche are listed below for your reference.
Visual Designer
The responsibility of a Visual Designer is the combination of the work of a UI designer and a graphic designer, in other a visual designer can create various designs like web banner ads, email templates, landing pages, etc. Visual designers don’t require the knowledge of coding. They create visual layouts for digital projects on the basis of client briefing.
Most companies prefer individuals having marketing expertise in certain areas. The desired technical skills from a visual graphic designer are the knowledge of using different designing software like Adobe InDesign, adobe photoshop, adobe illustrator, etc, and other technical skills such as digital (UI, UX, sketch), typography, typesetting, design principles, etc. Some non-technical skills desired from a visual designer are creativity, communication, strategy and problem-solving.
The starting salary of a Visual Graphic Designer in India is INR 2,40,000 which can reach as high as INR 13,50,000 with increasing experience. The basic responsibilities of a visual designer are-
- Design interface layouts, logos, icons and infographics for websites, mobile devices, apps, games, etc. by keeping in mind the brand guidelines and brand identity.
- Work with IT and business teams and coders.
- Design email marketing items and interacting materials.
Also See: Graphic Design Courses After 12th
Marketing Designer
A marketing graphic designer creates digital images, illustrations and presentations for companies keeping in view the market demands and trends to promote the goods and services of their company. They keep in mind the brand identity and typography throughout their work.
The average starting salary of a marketing designer in India is INR 2,20,000 which can be INR 4,39,000 for a senior marketing graphic designer. The desired technical skills of a marketing designer are graphic designing, adobe creative suite, HTML, CSS, layout designing, email campaigns, PowerPoint, Photoshop, social media marketing, content marketing, etc.
User Interface Designer
The responsibility of a UI designer is to work with UX designers and design user interfaces that are attractive and leave a lasting impression on the users. The average salary of a UI designer in India is INR 5,00,000 which can increase up to INR 10,00,000 with experience. The desired skills of a UI designer are graphics design, JavaScript, UI, UX, Adobe creative suite, visual design, HTML, CSS, frontend designing, user research, usability studies, etc, The basic responsibilities of a UI designer are-
- Understand the requirements and style design systems, patterns and user interfaces.
- Visualizing screens and identifying design problems.
- Present creative ideas to clients and take feedback from them to implement the change.
- Develop and maintain documentation of style guidelines.
Publication Designer
As the name suggests the work of a publication graphic designer is to create attractive documents which are suitable for printing using special software. They design and create brochures, pamphlets, flyers, leaflets, newsletters, posters, etc. The starting salary of a publication designer in India is INR 2,18,000 which can increase up to 59% for an experienced individual. The skills of a publication designer include graphic design, InDesign, Adobe creative suite, art direction, Photoshop, design solutions, photography, technical manuals, print production, etc.
Packaging Designer
The work of a packaging designer is to design prototypes for packaging that will be appealing to the customers. Packaging designers conceptualize the design requirements and bring their ideas to life. They design packaging materials based on the client’s requirements. Good knowledge of adobe creative suite and 3D design software is necessary to become a packaging graphic designer.
Some other essential skills required to be a packaging designer are adobe creative suite, layout designing, CAD, design solutions, package designs, product development, Photoshop, project management, concept development, solid works, art direction, product design, photography, etc. The average salary of a packaging designer in India is INR 3,70,000, which can reach up to INR 12,00,000 with increasing experience.
Check: Design Entrance Exams
Scope of Graphic Designer in India
To ensure survival in this world everyone needs to stay updated with current trends and that’s why with the growing market and competition there is a demand for highly skilled graphic designers in nearly every sector in India to increase the market of the organization and consumer reach by enhancing user experience.
Graphic designers are highly required in government as well as private organizations. Industries like media, publication, websites of government ministries, advertising, software, entertainment, etc. require graphic designers in India. The starting salary of a graphic designer in India is around INR 2,50,000 and it can reach as high as INR 13,00,000 with increasing experience and skills. Companies like Amazon, IBM, Zoho, HCL, Cognizant, etc. hire graphic designers with good packages.
See Also: BDes Graphic Design
Graphic Designer Salary in India
The salary of a graphic designer depends on the job profile, experience as well as skills. The starting salary of a graphic designer is quite low but it increases with experience.
| Job Profiles | Average Annual Salary (INR) |
|---|---|
| Visual Designer | 6.90 L |
| Marketing Designer | 2.40 L |
| User Interface Designer | 4.93 L |
| Publication Designer | 2.80 L |
| Packaging Designer | 4.30 L |
Graphic Designer Jobs: FAQs
Ques. Do you need a graphic design degree to find a graphic designer job?
Ans. To get a job as a graphic designer one doesn't need to be in possession of a graphic designer degree provided that an individual has enough work experience, good skills and a good portfolio. However, a certification, diploma or degree in graphic design becomes an added advantage to find graphic designer jobs and prove your background in this field.
Ques. What are the career options in graphic design?
Ans. There are various career options in the field of graphics design. After completing a course in graphic design one can work for any company or work as a freelance graphic designer. The popular job roles available for a graphic designer are-
- Graphic Designer
- Creative Director
- User Interface Designer
- User Experience Designer
- Product Artist
- Product Developer
- Art Director
- Marketing Specialist
- Multimedia Artist/ Animato
- Freelance Graphic Designer
Ques. Who is a freelance graphic designer?
Ans. In simple words, a freelance graphic designer is the one who doesn’t need to work as an employee of a company and can work as and when he wants. A freelance graphic designer works for different companies, organizations or individuals and gets paid on an hourly basis or in their own fixed charges. They also need to have a wide range of skill sets to meet the demands of their clients.
Usually, a freelance graphic designer doesn’t need a degree in graphic designing, but it is important for them to maintain a good portfolio to get work. There are many online websites where a freelance graphic designer can find work some of them are Upwork, Fiverr, freelancer, indeed, etc. freelancers have to register themselves on these websites to start getting work.
Ques. What is the salary of a graphic designer in India?
Ans. The starting salary of a graphic designer in India is somewhere around INR 2,20,000 and the salary increases with increasing experience. A graphic designer with experience of 5-9 years can make up to INR 3,96,000, whereas a graphic designer with experience of more than 20 years can earn up to INR 5,10,000 and the highest salary can be around INR 7,00,000 to INR 9,00,000.
Ques. Is graphic designing a good career?
Ans. There is an increase in demand for graphic designers in today’s world because with the growing market and competition every company/organization wants their product to reach the intended audience. This task gets simplified with the help of a graphic designer because a graphic designer is always updated with the modern design trends and ideas and can design such attention-seeking products as per the requirement of the market. According to the US Bureau of Labor Statistics, there will be a growth of 3% in the jobs of graphic designers in 2020-2030.
Ques. What skills do you need to get graphic designer jobs?
Ans. A graphic designer cannot stop learning and one always needs to be updated with new skills and trends in graphic designing. The basic skills required to get graphic designer jobs are creativity, teamwork, communication skills, digital marketing basics, use of digital media, use of digital design software, etc. Some essential skills required to become a graphic designer are adobe creative suite, typography, adobe InDesign, adobe illustrator, photography, print design, layout designing, package designing, etc.
Ques. What do graphic design interns do?
Ans. As a graphic design intern one needs to work under the supervision of more experienced graphic designers and complete the assigned tasks such as creating hard and soft copies, attending B2B and B2C meetings, handle clients, maintain databases, assist the marketing department through print, digital, web and other means, etc. Graphic design interns get practical and industrial experience which becomes an important part of their career as successful graphic designers.
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