MA in Advertising and Public Relations is a postgraduate level course which is of 2 years. The course makes candidates able to communicate with media shops to push the positive aspects of the entity they represent and mitigate negative opinions regarding the organization or individuals.
See Also: MA Courses
Admission in MA Advertising & Public Relations Course is based on both merit and Entrance Examinations.
The basic eligibility to pursue this course is BA in Advertising/Public Relations with a minimum aggregate of 50%-60% from any recognized university.
The average fees varies from INR 50,000 to INR 5,00,000 per annum.
See Also: MA Colleges in India
Candidates upon completion of the masters program can get employed as Media planning Manager, Product brand manager, Public relations and executive, Marketing manager, Translator and Interpreter, Account director- advertising, etc. as per the interest and area chosen by them.
4.2 Top Colleges
5.1 Books
MA Advertising & Public Relations: Course Highlights
| Course Level | Masters |
| Full-Form | Masters of Arts (Advertising & Public Relations) |
| Duration | 2 years |
| Examination type | Semester System (Offline) |
| Eligibility | Passed graduation with a minimum aggregate score of 50%-60% from any recognised university |
| Admission Process | Entrance exam and Counseling |
| Course Fee | INR 2 Lakhs- INR 9 Lakhs |
| Average Salary | INR 3 Lakhs- INR 10 Lakhs |
| Top Recruiting Companies | Research & Educational Institutes, TV & Newspaper, Radio & Magazine Advertisements, NGOs, Film Industry etc. |
| Job Positions | Media planning Manager, Product brand manager, Public relations and executive, Marketing manager, Translator and Interpreter, Account director- advertising, etc. |
MA Advertising & Public Relations: Eligibility Criteria
The eligibility criteria for MA Advertising & Public Relations aspirants is not complicated and is as follows. It must be noted that the eligibility criteria will differ from various institutes.
- Candidates must have cleared their Graduation in Advertising & Public Relations from any recognized University or Institution.
- The qualifying aggregate score required at Intermediate level is at least 50%-60% from any recognised college or institute.
- Candidates having a Diploma in the related field from a recognized university are eligible to apply for Lateral Entry admissions in various institutes.
- 5% moderation for the reserved category like SC/ST/OBC students.
MA Advertising & Public Relations: Admission Process
MA Advertising & Public Relations admissions are done through direct admission through quota.
Merit based Admission
- Candidates who are willing to get admission in this stream can apply to MA Advertising & Public Relations colleges by both offline and online means.
- You can either reach the official website of the institute or can apply directly on the institution to fill the admission application form.
- Fill the application form required and upload all the necessary documents which are asked in the form.
- After completion of the process of application, go for counselling round and attend the personal interview round to get your desired college.
Why study MA Advertising & Public Relations?
- MA Advertising & Public Relations Course is helpful to know the newest techniques necessary to achieve the quick dynamic world of communications and the way governments use PR in period and in war as info.
- Students additionally learn sensible skills like writing news releases, organizing press conferences, making PR campaigns, and handling the media, responding to unhealthy news, inventive use of on-line and social media.
- Course teaches the scholars a way to manage the dissemination of data regarding people or organizations to the general public.
- If you're sensible at communication, have study writing and visual skills, and the artistic ability to push a product; then an Advertising and packaging course is the right option to be created.
- This course is apt for college students who have a satisfying temperament with wonderful communication skills and mind jam-packed with creative thinking to influence others.
- The course makes candidates able to communicate with media shops to push the positive aspects of the entity they represent and mitigate negative opinions regarding the organization or individuals.
MA Advertising & Public Relations: Course Comparison
The course comparison between M.A. In Advertising and Public Relations v/s M.A. In Marketing management is as follows:
See Also Top Marketing Management colleges in India
| Category | MA Advertising And Public Relations | MA Marketing Management |
|---|---|---|
| Overview | The course prepares the scholar for business development, consumer union, media coming up with, budgeting, logistics, whole management, media shopping for and commercialism, production and inventiveness. | Marketing management is planning, arranging, analysis, implementation, investigation and control, of programs intended to make and maintain gainful exchange with target purchasers to achieve authoritative goals. |
| Eligibility | 10+2, graduation with 45% | 10+2, graduation with 50% |
| Top Colleges | Tilak Maharashtra Vidyapeeth, pune | School of Business, Dehradun |
| Average fees | INR 70,000 | INR 10,000 to INR 8 Lakhs |
| Average salary package | INR 1,20,000 | INR 2 to 12 Lakhs |
| Jobs areas | Advertising coordinator, communication, media planner, campaign manager, production artist etc. | Marketing specialist, brand manager, copywriting, SEO manager, social media coordinator etc. |
MA Advertising & Public Relations: Top Colleges
Below given is a list of top colleges offering MA Advertising & Public Relations along with the Average fees.
| College Name | Average Fees (INR) |
|---|---|
| Amity University, Noida | INR 1,72,000 |
| Jain University, Bangalore | INR 50,000 |
| Mahatma Jyoti Rao Phoole university, Jaipur | INR 52,000 |
| Indian Institute of Arts and Design, New Delhi | INR 4,29,520 |
| Makhanlal Chaturvedi national university of journalism and communication, Bhopal | INR 41,210 |
MA Advertising & Public Relations: College Comparison
Below given is a course comparison between the top colleges offering MA Advertising & Public Relations courses in India. See More:
| Category & College Name | Tilak Maharashtra Vidyapeeth, Pune | St. joseph’s College, Bangalore | Chandigarh University, Chandigarh |
|---|---|---|---|
| Overview | Tilak Maharashtra Vidyapeeth has formulated a long-term national education program and implemented it successfully. | St. Joseph's College, Bangalore is an autonomous higher education institution established 1882 with the new aim of providing education to the minority’s Catholic community of the area. | Chandigarh University is accredited with A+ grade by NAAC. Admission to these courses is UG, PG AND PhD courses. |
| Eligibility | Graduation, 10+2 | Graduation, 10+2 | Graduation, 10+2 |
| Naac Grade | A | A++ | A+ |
| Average Fees | INR 70,500 | INR 99,750 | INR 4,00,000 |
| Average Package | INR 1,20,000 | INR 50,000 | INR 14,00,000 |
MA Advertising & Public Relations: Tips to get Best College
- To get admission into a good college one needs to ensure that they have scored more than 90% at the Intermediate level.
- Apart from this, most of the institutes provide admission to this course on the basis of entrance examinations, hence preparing well for the entrance exam is a must to do a job for an aspirant to get admission in the best college.
Note: Before shortlisting and selecting colleges finally, they must ensure to check the placement rate of the college, method of course delivery, admission system, and the financial aid offered there.
MA Advertising & Public Relations: Syllabus
The table shows some of the topics taught in the course throughout the 4 years of education.
| Semester I | Semester II |
|---|---|
| Science of human communication | Principles and practices of public relations |
| Mass communication process | Principles and practices of management |
| Origin and growth of indian media | Advertising management |
| Media language structure, style and translation | Communication for development |
| Basic computer application | Multimedia and desktop publishing |
| Semester III | Semester IV |
| Advanced advertising and brand management | Mass media, ethics and laws |
| Tools and techniques of PR | Media planning |
| Consumer behaviour | Specialized copywriting |
| Introduction to marketing management | Corporate and business communication |
| Communication research | Web advertising and e-PR |
MA Advertising & Public Relations: Recommended Books
Below given is a list of important books that are a vital part of the MA Advertising & Public Relations curriculum.
| Name of the book | Author |
|---|---|
| Advertising and public relations: key elements of the marketing communications mix | Pickton, David |
| A textbook of advertising and public relations | Sanjeevan Rao Arigela |
| Advertising and public relations research | Jugenheimer |
| Career opportunities in advertising and public relations | Shelly Field |
MA Advertising & Public Relations: Job Prospects
After completing the course, several employment areas are available that provide jobs to a MA student depending on their academic performance and skills learned. You can choose as Career after the MA in Advertising & Public Relations in following fields-
- Copywriting
- Marketing Communication
- Creative Direction
- Digital Direction
- Digital Media Expert
- Corporate Communication
- Public Relations
- Government Pro
- Advertising
- Media Planning
- Brand Management
- Event Management
| Job Position | Average Salary |
|---|---|
| Media planning Manager | INR 3,70,000 |
| Product brand manager | INR 5,50,000 |
| Public relations and executive | INR 2,90,000 |
| Marketing manager | INR 4,50,000 |
| Translator and Interpreter | INR 4,00,000 |
| Account director- advertising | INR 11,00,000 |
What are the Future Scopes of MA Advertising & Public Relations?
Apart from seeking jobs, yet another option available to students is to pursue higher education. Students can go for below mentioned higher education options:
- PhD: If a student wants to continue in the same field of education, the first program of choice is a PhD Advertising & Public Relations. It is a three to five year duration course and the eligibility criteria include having a MA Degree in related disciplines.
See Also : Top PhD Colleges in India
MA Advertising & Public Relations: FAQs
Ques- Is MA In Advertising & Public Relations a good course?
Ques-What are the main points that MA in advertising & public relations focus?
Ques- Apart from MA (advertising & public relations) What are the fields available?
Ques- Is course MA in advertising & public relations worth it?
Ques- which course is better after MA?
Ques- Write 3 top colleges of MA in Advertising & Public Relations?
- Makhanlal Chaturvedi National University of journalism, Bhopal.
- School of Broadcasting and Communication - SBC, Mumbai.
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