Executive Master of Business Administration [EMBA] (Marketing) Syllabus, Course Structure and Program Schedule 2025-2026

Course Structure

The Course is comprised of core courses and electives. Since the program is specially designed for working professionals, industry training is not a compulsory requirement. Classes are held online, on weekends or in evening. The general mode of instruction is through lectures and seminars. Students may also be required to present papers or give presentations.

Scheme of Assessment

Written examinations shall be conducted at the end of each semester. Each subject will carry 100 marks of which 30 marks are for internal assessment and the 70 marks for written examination.

scheme of assessment for MBA in executive marketing

Given below are the parameters on which the internal marks are based:-

Internal assessment for MBA in executive marketing

Executive MBA Marketing course is divided mainly into two parts- Core courses and Electives. Given below is the table showing list of core courses of EMBA Marketing:-

Core Courses

Organizational behavior & managing transitions	Organizational behavior Attitudes, values and emotions Role of leadership in creating cultures Managing multicultural groups Management of conflicts and negotiations Organizational structure Organizational culture Managing organizational change and development	This subject helps executives to gain a basic knowledge of some basic behavioral and organizational processes.
Managerial economics	Decisions of business firms under different objectives Theories of demand Managerial Applications Production and Cost Optimization Approach Managerial and Behavioral Theories of Firm Pricing of Inputs Applications Decision making under Risk and Uncertainty	The objective of this course is to give student detailed information about concepts and techniques used in Micro-Economic Theory.
Marketing management	Introduction to Marketing Holistic Marketing Marketing Environment Environmental monitoring Understanding the impact of Macro and Micro environment on Marketing Consumer Buying Behavior, Organizational Buying Behavior, Market Segmentation Designing Distribution Channels, Managing Conflicts and Controls in Channels Retailing, Wholesaling and Logistics Marketing Communication Role of Promotion in Marketing	Marketing Management helps the person to understand the concepts, strategies and current issues involved in the marketing of products and services.
Marketing research	Introduction to Marketing Research Research Design Exploratory and Conclusive research Design Scaling techniques Data Collection Methods Conducting review of literature Size determination Data Coding Correlation and Regression Ethical issues in Marketing Research Project report writing	It gives basic understanding of fundamental concepts in the field of marketing research.
Sustainable business & development	Sustainability Historical & recent perspective Challenges of sustainability Relevance for corporate sustainability Sustainability concerns & strategies Concerns of sustainability Life-cycle analysis Resource distribution Sustainability planning & control Adaptive management strategies Corporate sustainability Redefining business model, strategies & tools Internal & external co-operation & communications Community participation & stakeholder’s activism.	This paper will help the individuals in incorporating the role of sustainability into business operations, policies & practices.
Managing multinationals	International Business Theories Recent Trends and main Drivers of International Trade-Real Merchandise Trade and Trade in services Regional Blocks Trade Creation and Diversion and the Types of RIA Regional Integration Agreements and Foreign Investment Making Regionalism Complementary to Multilateralism Building Blocks versus Stumbling Blocks International Production Competitiveness Resource Developments Multicultural Management Corporate Social Responsibility Country Risk Analysis Taxation in an International Economy	The objective of this course is to develop ability of the students to understand the present-day challenges experienced by the managers of international ventures.
Quantitative methods for management	Collection and presentation of data Nature and scope of Operations Application of linear programming	This subject introduces participants to basic methods for collection, presentation and analysis of business data.